“Facebook has added retargeting firm Chango … bringing a powerful aggregator of search intent data to the real time bidding marketplace.”

“Chango has 300 million ‘search profiles’ it's collected from the various publishers it has worked with.”

“More media buyers are putting online display and search dollars to ads served to consumers based on their previous digital behavior.”

“Chango combines the data management options with the buying capability from a demand side platform.”

“Chango has become one of the world's top players in an esoteric niche: crunching gargantuan volumes of data to help online marketers better target their ads.”

“Chango’s secret sauce is that it combines search data from its proprietary data network.”