Narok (sometimes referred to as Narok Town) is a town west of Nairobi that supports Kenya's economy in south-west of the country, along the Great Rift Valley. Narok is the district capital of the Narok County and stands as the major centre of commerce in the district. Narok has a population of around 40,000 people, mostly Maasai. The Maasai, natives of Narok district, refer to Narok as Enkare Narok (meaning black water or dark water) named after, Enkare Narok, the river flowing through Narok town.^{[citation needed]} The elevation of Narok is 1827 metres (5,997 feet) in altitude.

Narok Town is the last major town when travelling by road from Nairobi to Maasai Mara National Park and Keekorok Lodge. The Narok town stands as a center for services, business, and finance. For decades, Narok's economy was controlled by Asian and non-Maasai communities.

Narok Town has several public and parochial schools. These include the following primary schools: Masikonde Primary School, Ole Sankale Boarding School, St. Mary's Primary School, St. Peter's Primary. Also, the following secondary schools: Narok Boys' High School, Maasai Girls' High School, Ole Tipis Secondary School and St Mary's Secondary School. Narok also has a Bible college, Bisset Bible College, and the newly upgraded Narok University, which was previously a teachers' college. Currently the town has embarked on structural and economic growth as the roads and new beautiful building and modern branded shops are mushrooming each day. The common Narok Stadium has been deteriorating due to neglect, hence need to corporate bodies to chip in and bring back the Narok glory.

Narok District is an administrative district in Kenya. The Narok District is located in the Rift Valley Province, and has a population of 365,750. Its capital town is Narok.

Along with Kisii District, Narok District has been identified as having the highest level of practice of female genital cutting in the country, despite the practice being outlawed in 2001.

In 1994, Trans Mara District was split from Narok District.

The district has two constituencies:

Coordinates: 1°05′00″S 35°52′00″E / 1.08333°S 35.8667°E / -1.08333; 35.8667

The Maasai (sometimes spelled "Masai" or "Masaai") are a Nilotic ethnic group of semi-nomadic people located in Kenya and northern Tanzania. They are among the best known of African ethnic groups, due to their distinctive customs and dress and residence near the many game parks of East Africa. They speak Maa (ɔl Maa), a member of the Nilo-Saharan language family that is related to Dinka and Nuer, and are also educated in the official languages of Kenya and Tanzania: Swahili and English. The Maasai population has been reported as numbering 453,000 in Kenya in the 2009 census, compared to 377,000 in 1989 and 400,000 in 2000.

The Tanzanian and Kenyan governments have instituted programs to encourage the Maasai to abandon their traditional semi-nomadic lifestyle, but the people have continued their age-old customs. Recently, Oxfam has claimed that the lifestyle of the Maasai should be embraced as a response to climate change because of their ability to farm in deserts and scrublands. Many Maasai tribes throughout Tanzania and Kenya welcome visits to their village to experience their culture, traditions, and lifestyle.