ADVERTORIAL - SUBS OFFER
14 Jun 2015

Subscribe Then Pick An Aboriginal Business Or Charity To Receive Free New Matilda Advertising

By Chris Graham
Keywords: 
new matilda
subscription offer

Support independent media AND your favourite Aboriginal business or not-for-profit for less the cost of a cuppa a week.

One of the really unique things about New Matilda is that we don’t spend too much time worrying about advertising revenue. While we greatly appreciate the limited support we do get, we tend to spend our time focused on the ‘word thingies’ in between the ads. There’s a simple reason for that – we’re tiny, and that’s all our resources permit.

Which gave us an idea to help pay for more of the word thingies….

New Matilda needs need serious help to pay our burgeoning legal bills (which we’re still way short of covering), and to ensure our amazing staff have enough money to eat (bread and water notwithstanding). So we figured, why not encourage our readers to subscribe or extend their existing subscriptions by letting them give away our advertising space for us!

So, until June 30, anyone who subscribes (or extends their existing subscription) at the Keen Level ($180 or above) gets to choose their favourite Aboriginal-owned business or not-for-profit for some lovely free New Matilda advertising space. It’s the gift that keeps on giving.

The bonus to you is that apart from helping your favourite organisation/s, we’ll also throw in the usual free goodies for subscribing or extending your existing subscription (see below).

The group you support can be whatever you’re passionate about – the folks who fight for refugees, a women’s refuge, a major charity, a union, an environmental organisation, or even your local club. The only requirement is that it be a not-for-profit, or a majority Aboriginal-owned business.

Here’s what your subscription to New Matilda will be giving them:

• Readers or organisations who subscribe before the end of the financial year at the Keen Level ($180 per year) can nominate an Aboriginal-owned business or not-for-profit for a free ad (called a leaderboard) in New Matilda’s tri-weekly digest. That’s an advertising boost to your favourite group worth $450.

• Readers or organisations who subscribe before the end of the financial year at our $330 level can nominate an Aboriginal-owned business or not-for-profit of their choice for a free ad (a medium rectangle, like the Governomics ad above right) to run on the New Matilda website for a week, plus two leaderboard ads in our tri-weekly digest. That’s an advertising boost to your favourite group worth $1,200.

• And for readers or organisations who take out the mother of them all – our ‘Big Love’ subscription ($1,000) – you can nominate three Aboriginal-owned businesses or not-for-profits and we’ll give each of them a free ad (a medium rectangle) on New Matilda for a week, plus two leaderboard ads each in our tri-weekly digest. That’s an advertising value of $3,600 (and will probably make them, and us, cry).

All you have to do is subscribe before June 30. Then email us the name of the group you want to support and we’ll do the rest… we’ll contact them on your behalf, give them the good news (and tell them who made it happen), make up their digital artwork which they can keep to use however they like, and then we’ll run the ad.

Of course, we reserve the right to refuse a nomination – it’s not beyond the realms of possibility that avid reader Andrew Bolt might subscribe just so he can nominate the Liberal Party. But if your nominated group doesn’t fit our advertising guidelines (or doesn’t want a free ad) then we’ll work with you to find someone you like who does.

And as always, there’s a few freebies in it for you as well.

If you’re an existing subscriber and extend your sub at the $70 or $90 level, we’ll throw in one (1) free DVD – The Most Dangerous Man In America (a romping tale about fearless journalism!).

And if you subscribe at the $180 per year level or above, you’ll get three (3) free DVDs – Utopia, Pandora’s Promise and Budrus (existing subscribers who extend their subscription will get all four DVDs).

Payment can be by direct debit, credit card, cheque or Paypal. All the details are here.

Individuals, organisations or businesses who feel like going bigger can donate whatever they like here, and we’ll contact you to work out which particular Aboriginal-owned business and not-for profit you want to shower with free New Matilda advertising. The sky is the limit.

Thanks, as always, for your support of independent media in Australia. Any queries, email us or you can contact our office on 02 8399 0171.

Log in or register to post comments

Discuss this article

To control your subscriptions to discussions you participate in go to your Account Settings preferences and click the Subscriptions tab.

Enter your comments here

This user is a New Matilda supporter. Chris Graham
Posted Tuesday, June 23, 2015 - 10:55

Thanks for your concern ultrabat... no, we're not insolvent... Yes, offering Aboriginal businesses (and non Aboriginal charities) is us being racist at an "almost malicious level". Thanks for pointing it out.

mikisdad
Posted Tuesday, June 23, 2015 - 17:09

Ultrabat, your comment is more offensive than anything I've ever read on the New Matilda.  As usual, Chris has been far more moderate than I'm prepared to be with misguided views such as you put forward.

Your argument is fatuous.  People every day make choices about who and what they support.  To discriminate need not be a bad or wrong thing to do, indeed it is often the case that a more discriminating approach to situations, people or events is something that would improve rather than detriment society.

Does my choice to support the local bush fire brigade rather than the local art gallery mean that I am somehow prejudiced against art and artists?  No, of course not.  I have to prioritise my altruism for I can only do so much.  I sponsor children in the developing world but I always sponsor girls - will you then accuse me of being sexist because I don't sponsor boys?  I make my choice because I have limited means and my studies and research indicate that girls not only suffer more disadvantage but because, paradoxically, despite their disadvantage, when assistance is given to them it produces far more beneficial change for their communities than does sponsorship of boys.

If the AFL did indeed withdraw their support for the "Recognise" campaign then I doubt very much that it was because of your misguided complaints.  It is far more likely that they discovered that the campaign is not supported by over 80% of First Australians and that much evidence would indicate that it is actually a cynical ploy of our federal government to disguise its abuse of First Australian rights through such actions as continuing support for the Northern Territory Intervention.

The fact is, Ultrabat, that every human being on this Earth is racist.  We all tend to gravitate to our own and to defend those who share our culture and beliefs.  Fortunately, most of us are not so blinkered as to turn this natural behaviour into prejudice and hatred of difference - which is what is commonly understood by the term "racism".  To accuse either the AFL or the New Matilda for such behaviour, simply on the basis of their support for a legitimate cause, is to demonstrate a severe lack of understanding about what constitutes harmful discrimination and prejudice.

You may not be a fool, sir, but the facile, myopic and trivial views that you express here are indicators of such and do you no credit.  Would that I had the time and space to demonstrate all of the problems with your logic but I don't.  So, I will finish by suggesting simply that you inestigate concepts about which you clearly have little or no understanding - not least, that equity and equality are not the same thing and that to achieve the former there is often need to skew the latter.

 

mikisdad
Posted Tuesday, June 23, 2015 - 17:13

Inspektor Rikati, my comments to Ultrabit apply equally to yourself, as does my advice. I realise, too, that it was yourself and not Ultrabat that made mention of the AFL and that is all the more reason for you to rethink your approach, as it is you that used such an example as though it provided some support for your position - which, of course, it does not.

dalebarnes
Posted Thursday, July 2, 2015 - 14:16

Every business organization is worried about advertising revenues; it was found that most of the business organizations are taking the help of marketing and advertising to grow their business products and services. With right amount of advertising they are able to create a market value for their business product and we just hope choosing the right products and right concept for advertising we are able to set up a good market value of our business product.

Business Coaching