BRAND OVERVIEW
It’s a daily talking point among the community; a barometer for the issues that matter. And has been for more than 160 years.
The Age is a mirror of Victoria’s social nerve-centre, with its combination of hard-hitting local, international, breaking, sports and business news, plus dazzling reportage of local affairs and culture. And we do mean dazzling. Melbourne is Australia’s fashion, arts and sporting heartland; wider Victoria is a driver of the nation’s economy.
Pivotal to the paper’s loyal following is the Fairfax brand of authentic, credible and unbiased reporting, from political correspondents, editors, entertainment writers and photographers alike. Because our discerning, high net-worth readers deserve to get every news angle.
The Age delivers its high quality, compelling stories across four core platforms – print, website, mobile and tablet, with content engineered to optimise each format.
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending May 2015 | Nielsen Online Ratings May 2015.
Demographics
- 25% 14 to 29
- 27% 30 to 44
- 32% 45 to 64
- 16% 65 Plus
- 32% Social Grade A
- 23% Social Grade B
- 19% Social Grade C1
- 15% Social Grade C2
- 11% Social Grade DE
- 14% Less than $40,000 per year
- 18% $40,000-$79,999 per year
- 17% $80,000-$119,999 per year
- 23% $120,000 or more per year
- 33% Managers
- 4% C-Suites
- 20% Business Decision Makers
- 6% Technical Trades
- 4% Community & Personal Services
- 8% Clerical & Administrative
- 4% Sales
Print readership
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Mon-Fri Avg571,000
-
Saturday583,000
-
Sunday479,000
Print overview
![The-Age-Print-Image2](http://web.archive.org./web/20150809063544im_/http://www.adcentre.com.au/wp-content/uploads/The-Age-Print-Image2.jpg)
Desktop readership
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Unique Audience1,771,000
-
Page Views79,216,000
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Time Per Person (hh:mm:ss)1:45:31
Desktop overview
![Age-desktop2](http://web.archive.org./web/20150809063544im_/http://www.adcentre.com.au/wp-content/uploads/Age-desktop2.jpg)
Smartphone readership
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Total572,000
Smartphone overview
![Age-smart1](http://web.archive.org./web/20150809063544im_/http://www.adcentre.com.au/wp-content/uploads/Age-smart1.jpg)
Tablet readership
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Total543,000
Tablet overview
![Age-tab1](http://web.archive.org./web/20150809063544im_/http://www.adcentre.com.au/wp-content/uploads/Age-tab1.jpg)
GET IN TOUCH
![](http://web.archive.org./web/20150809063544im_/http://www.adcentre.com.au/wp-content/uploads/default-contact.jpg)
![](http://web.archive.org./web/20150809063544im_/http://www.adcentre.com.au/wp-content/uploads/default-contact.jpg)
Related Audiences
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Baby Boomers
Meet the Costas – energetic, well travelled and no signs of stopping. -
Generation Y
Meet Sienna, married and on the move. -
Generation X
This is Jono, and he’s right where he wants to be. -
Generation Z
Meet Frankie, a next-generation consumer.
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Female Grocery Buyer
Introducing Rebecca, a beacon for good household living. -
Female and earn $80k+
Meet Laurel, pillar of her workplace and family circle. -
Managers, Professionals and Social Grade A
Introducing James, a high achiever with sights set for the top. -
C-Suites
This is David, your not-so-average C-level executive. -
Intend to buy new car next 12 months
Introducing Greg, car enthusiast and serial buyer. -
Frequent travellers (>6 domestic holidays)
Introducing Adam and Lisa, frequent flyers with a serious bucket-list.