Billing basics
What types of credit cards do you accept?
Twitter Ads currently accepts Visa, MasterCard, and American Express credit cards as a payment source. We currently accept payments in the official currencies of all countries where the Twitter SMB Ads product is available. For a complete list of these countries, please reference this article.
Accessing the credit card setup page
- Log in to ads.twitter.com
- Click on the Account and Billing tab and select Payment methods
- Enter your credit card number, expiration date, and billing address.
You can also set up credit card billing after you have set up a new campaign. To do so, follow these steps:
- Click Create new campaign on ads.twitter.com
- Enter your campaign targeting and geo-targeting information
- In the Payment source field, select New credit or debit card
- Enter the start and end dates of your campaign, budget information, and a campaign name
- Click Next: Add payment method. This will take you to the credit card setup page
At this point, you should see a notification that your campaign has saved. However, in order for that campaign to serve on Twitter.com, you’ll need enter valid credit card information! To do so, please follow the steps below.
Entering Your Credit Card Information
In order to finish setting up your credit card from the Add new payment method page, follow these instructions:
- Enter all the relevant fields for your credit card. Make sure your address matches the billing information on your credit card.
- Check the Twitter agreement box
- Click Proceed to confirmation
- Double check that the information you’ve entered is correct. If you’d like to edit the information you’ve entered, click Modify card details. If the information is correct, click Add this card
- You’ll be taken to the page where you can add, delete, and manage your credit cards. If your card is approved, you’ll see notifications that your credit card is Valid and Active.
- If you’d like to add another credit card, click Add new payment method on this page and repeat steps 1-5. You can reach this page at any time by clicking on the Billing tab.
Switching Credit Cards
- Click on the Billing tab in ads.twitter.com
- Click on Payment methods. You’ll be taken to the page where you can add, delete, and manage your credit card information.
- If the credit card you’d like to select has already been added, click on the credit card. Then click the Switch to this card button. Your campaigns will now be billed to the card you’ve selected.
Adding a New Credit Card
If you’d like your campaigns to be billed to a brand new credit card, please follow these instructions:
- Click Add new payment method and fill in the relevant credit card fields
- Check the Make this credit card the active, default payment method box
- Click Proceed to confirmation and confirm that the information you’ve entered is correct. Click Add this card once you’ve verified the information.
Your credit card will then go through an approval process. Once we’ve determined that the new credit card you’ve entered is valid, it will display the Active Card badge. Once this card is active, all your campaigns being billed to a credit card will be switched over to the new, active credit card.
What is an advertiser credit?
We offer credits to selected advertisers who meet our eligibility criteria to test and audit our Twitter Ads products. If you have been offered a credit through one of our partner programs, the credit will appear as Credited and displayed on your Billing History page.
If you are part of a program where participants were given an advertising coupon, the credit will be applied to your account after you successfully add a credit or debit card to your Twitter Ads account.
A credit card is required in order to redeem your credit. Your credit card will be charged automatically for any amount your campaigns serve over the amount of the original credit. If you have an advertising coupon, the coupon funds will always be charged first before your credit card.
To help manage your advertiser credit, we send a notification to the email address associated with your account when the ad credit is close to 80% exhausted. To view your total billable activity to date, navigate to the Spend metrics > Budget column on your main ads dashboard.
Value Added Tax (VAT)
Most businesses in the European Union are required to register for value added tax (VAT). The VAT registration number (VAT ID) provides a unique identifier for the collection and submission of VAT to government tax authorities. The specific registration thresholds and sign up processes vary by country.
Whether you are charged VAT on your purchases of Twitter Ads depends on whether you are purchasing ads for business purposes and the country in which your business is located. The most common scenarios are described below:
Region: European Union (“EU”)
Personal Use
Information we collect from you: You’ll be asked if you’re using for business or personal purposes, and then not asked to provide a VAT ID.
Do we charge VAT?: Your purchase of ads is made through Twitter International Company (based in Ireland). You’ll always be subject to VAT charges at the current Irish standard rate, as required by Irish legislation. If you’re on automatic payments, we’ll add VAT to your costs before you’re charged.
Business Use
Information we collect from you: You’ll be asked if you’re using for business or personal purposes, then asked to provide your VAT ID. If you’re based in France, you will also be asked if you are an agency buying on behalf of an advertiser. If you are based in France, you will also be asked if you are an agency buying on behalf of an advertiser.
Do we charge VAT?: Your purchase of ads is made through Twitter International Company (based in Ireland). We don’t add VAT charges to your account. You’ll be responsible for self-assessing and paying VAT at your EU member state’s local rate.
Country: Ireland
Personal Use
Information we collect from you: You’ll be asked if you’re using for business or personal purposes, and then not asked to provide a VAT ID.
Do we charge VAT?: Your purchase of ads is made through Twitter International Company (based in Ireland). You’ll always be subject to VAT charges at the current Irish standard rate, as required by Irish legislation. If you’re on automatic payments, we’ll add VAT to your costs before you’re charged.
Business Use
Information we collect from you: You’ll be asked if you’re using for business or personal purposes, then asked to provide your VAT ID.
Do we charge VAT?: Your purchase of ads is made through Twitter International Company (based in Ireland). You’ll always be subject to VAT charges at the current Irish standard rate, as required by Irish legislation. If you’re using your account for business purposes but are VAT13b exempt, please indicate this. We’ll add VAT to your costs before you’re charged.
Country: Rest of World outside of United States and European Union
Personal Use
Information we collect from you: We will not ask if you are business or personal at all and will not ask for VAT information.
Do we charge VAT?: Your purchase of ads is made through Twitter International Company (based in Ireland). We don’t add VAT charges to your account if your billing address is in a country that is not a member of the EU. Please check with your local tax authority to see if you’re required to self assess VAT in your country.
Business Use
Information we collect from you: We will not ask if you are business or personal at all and will not ask for VAT information.
Do we charge VAT?: Your purchase of ads is made through Twitter International Company (based in Ireland). We don’t add VAT charges to your account if your billing address is in a country that is not a member of the EU. Please check with your local tax authority to see if you’re required to self assess VAT in your country.
Twitter does not give advice about VAT. If you have a question about VAT registration, contact your tax adviser or revenue commissioner.
How do I enter my VAT information?
- Login to ads.twitter.com
- Choose your country and timezone
- Click Account & billing in the top navigation bar
- Select Account settings
- Select Business or Personal for account use type
- Enter VAT information and address