Rushnyk (Ukrainian: рушник) is a highly decorated traditional Belarusian and Ukrainian embroidered decorative towels, often with ornamental patterns.

Decorated rushnyks are used for ceremonial events. An example of their use would be a host offering his guests bread and salt, which would then be served on a rushnyk. Rushnyks are also used at religious services, funerals, and other social functions. On each rushnyk, there is a decorative pattern, an ornament. The ornaments are commonly designed to show local plants and flowers. These patterns are also woven into outfits. An example of an ornament can be seen on the national flag of Belarus. They are made out of linen or hemp fabric.

The Rushnyk Museum is located in Pereiaslav-Khmelnytskyi, Ukraine as part of The Museum of Folk Architecture and Way of Life of Central Naddnipryanshchyna.

The way that a towel is used depends on their name. The very basic rushnik is colloquially called the utyralnyk or wiper. The utyralnyk is a basic towel that is used to clean up the home. The towel either has no designs on it or it has very narrow strip on the edges. In contrast, a nabozhnyk is a highly decorated towel composing of embroidery and of lace. Nabozhnyks, also called nabraznyks or nakutnyks are used to decorate icons.