Test screening

A test screening is a preview screening of a movie or television show before its general release in order to gauge audience reaction. Preview audiences are selected from a cross-section of the population, and are usually asked to complete a questionnaire or provide feedback in some form. Harold Lloyd is credited with inventing the concept, having used it as early as 1928. Test screenings have been recommended even for starting filmmakers "even if a film festival is fast approaching".

Notable examples and outcomes of test screenings

Roger Ebert, the late reviewer for the Chicago Sun-Times, has written that test screenings by filmmakers are "valid" to get an idea of an audience response to a rough cut. But "too often, however, studio executives use preview screenings as a weapon to enforce their views on directors, and countless movies have had stupid happy endings tacked on after such screenings." Ebert writes that Billy Wilder dropped the first reel from Sunset Boulevard after a test screening. Producer Tim Bevan emphasizes that the goal of the film editing process is to turn unedited film "into 85 to 110 minutes of story that people are going to want to go and see", and he "absolutely believes in the testing process. 99.9 times out of 100 the audience will speak louder than anybody else". Even though "editing rooms can be very combative places" with directors, the test results make the process "less combative." While filming Johnny English (2002) with director Peter Howitt, testing led to reshoots of the beginning of the film to set up the character better, and "test scores leaped considerably."

Justin Bieber

Justin Drew Bieber (/ˈbiːbər/; born March 1, 1994) is a Canadian singer, songwriter, and record producer. Bieber released his debut EP, My World, in late 2009. It was certified platinum in the U.S. He became the first artist to have seven songs from a debut record chart on the Billboard Hot 100. Bieber released his first full-length studio album, My World 2.0, in 2010. It debuted at or near number one in several countries and was certified triple platinum in the U.S. It was preceded by his most successful single to date, "Baby".

Following his debut album, he had his first headlining tour, the My World Tour, released the remix albums My Worlds Acoustic and Never Say Never – The Remixes -- and the 3D biopic-concert film Justin Bieber: Never Say Never. He released his second studio album, Under the Mistletoe, in November 2011, when it debuted at number one on the Billboard 200. Bieber released his third studio album, Believe, in 2012. His fourth studio album Purpose was released in November 2015. His U.S. album and singles sales total 44.7 million.

Never Say Never

Never Say Never may refer to:

Albums

Songs