UPC Romania is the 2nd largest cable television operator in Romania after RCS&RDS. UPC Romania provides Television, Broadband Internet, and Telephone services to 1.2 million customers as of December 31, 2009.

Its networks are 84% upgraded to two-way capability with 82% of the homes passed served by a network with a bandwidth of at least 860 MHz.

UPC Romania also offers a wide range of fixed line voice, broadband data & internet products, and hosting services to business customers ranging from SOHO customers to large multinational companies.

UPC Romania has operated on the Romanian market since 1992. In 2005, UPC Romania acquired Astral Telecom (a process that ended on October 1, 2006)

Founded in Cluj-Napoca as Astral Telecom S.A. in 1993, it is currently the owner of the largest cable network in Romania, and is also one of the most important Romanian ISPs, having about 900,000 customers (2005) and generating 25% of the web traffic in Romania.

Astral was rebranded in 2003 by Brandient, when it launched a new marketing image as well as the motto Created to evolve (Creat să evolueze in Romanian).

Romania (ⁱ/roʊˈmeɪniə/ roh-MAY-nee-ə; dated: Roumania; or Rumania;Romanian: România [romɨˈni.a] ( listen)) is a country located at the crossroads of Central and Southeastern Europe, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea. Romania shares a border with Hungary and Serbia to the west, Ukraine and Moldova to the northeast and east, and Bulgaria to the south.

At 238,400 square kilometers (92,000 sq mi), Romania is the ninth largest country of the European Union by area, and has the seventh largest population of the European Union with over 19 million people. Its capital and largest city is Bucharest, the tenth largest city in the EU with about two million people.

The Kingdom of Romania emerged when the principalities of Moldavia and Wallachia were united under Prince Alexander Ioan Cuza in 1859. Independence from the Ottoman Empire was declared on 9 May 1877, and was internationally recognized the following year. At the end of World War I, Transylvania, Bukovina and Bessarabia united with the Kingdom of Romania. Greater Romania emerged into an era of progression and prosperity that would continue until World War II. By the end of the War, many north-eastern areas of Romania's territories were occupied by the Soviet Union, and Romania forcibly became a socialist republic and a member of the Warsaw Pact.