Top 10 Mistakes Marketers Make Involving Intellectual Property Law

• published: 09 Mar 2015
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AMA March Luncheon-Top 10 Mistakes Marketers Make Involving Intellectual Property Law Become a Member: https://www.ama.org/Pages/BecomeMember.aspx The AMA Las Vegas held it's monthly luncheon on Thursday, March 5th, at Fleming's Steakhouse & Wine Bar inside Town Square Las Vegas. https://www.flemingssteakhouse.com/locations/nv/las-vegas Lewis Roca Rothgerber Intellectual Property Associate Zac Gordon presented, "Top Ten Mistakes Marketing Professionals Make Involving Intellectual Property Law." Zac provided real examples of where marketing professionals went wrong: Creating slogans that got their clients sued Making advertising claims that constitute false advertising Cutting and pasting newspaper articles that got them sued Running promotions that violate the law...and other horror stories from the legal trenches Zac Gordon also provided practical advice for marketing professionals on avoiding expensive, embarrassing, and avoidable issues involving trademarks, copywrights, and other intellectual property laws. About our March guest speaker, Zac Gordon: Zac is an associate in the firm's Intellectual Property Practice Group. His practice is primarily focused on protecting clients' brands through trademark clearance, prosecution, and enforcement. In addition, Zac assists clients with a variety of general business matters, including drafting and negotiating license agreements and right of publicity clearance work. Zac works regularly with a diverse group of companies, such as MGM Resorts International, Restoration Hardware, and Lucky Brand. About the American Marketing Association: http://www.amalasvegas.com/ The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide. Our principal roles are: Connecting The AMA serves as a conduit to foster knowledge sharing. Informing Providing resources, education, career and professional development opportunities. Advancing Promoting/supporting marketing practice and thought leadership. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results. Learn About Membership Visit our membership center to learn more about our membership offerings and benefits. http://www.marketingpower.com/AboutAMA/MemberBenefits/Pages/default.aspx Also, save money by registering multiple colleagues in your organization. Check out our Group Membership program http://www.marketingpower.com/AboutAMA/MemberBenefits/Pages/GroupMembership.aspx Like: https://www.facebook.com/AMALasVegas Follow: https://twitter.com/AMALV Connect: http://www.linkedin.com/groups/AMA-LV-American-Marketing-Association-139085?home=&gid;=139085&trk;=anet_ug_h http://www.youtube.com/watch?v=ZXK0JrjWCmQ&feature;=youtu.be http://www.youtube.com/playlist?list=PLYxWTFO5EvWy5Ntwk4Qa2YQbdXc2vqCXo http://www.youtube.com/watch?v=ZXK0JrjWCmQ&list;=PLYxWTFO5EvWy5Ntwk4Qa2YQbdXc2vqCXo