Price fixing is an agreement between participants on the same side in a market to buy or sell a product, service, or commodity only at a fixed price, or maintain the market conditions such that the price is maintained at a given level by controlling supply and demand.

The intent of price fixing may be to push the price of a product as high as possible, leading to profits for all sellers but may also have the goal to fix, peg, discount, or stabilize prices. The defining characteristic of price fixing is any agreement regarding price, whether expressed or implied.

Price fixing requires a conspiracy between sellers or buyers. The purpose is to coordinate pricing for mutual benefit of the traders.

Sellers might agree to sell at a common target price; set a common minimum price; buy the product from a supplier at a specified maximum price; adhere to a price book or list price; engage in cooperative price advertising; standardize financial credit terms offered to purchasers; use uniform trade-in allowances; limit discounts; discontinue a free service or fix the price of one component of an overall service; adhere uniformly to previously-announced prices and terms of sale; establish uniform costs and markups; impose mandatory surcharges; purposefully reduce output or sales in order to charge higher prices; or purposefully share or pool markets, territories, or customers.

Augustine Azuka "Jay-Jay" Okocha (born 14 August 1973 in Enugu) is a Nigerian professional footballer who plays as an attacking midfielder. Okocha is due to play in the newly formed Indian Soccer League in March 2012 and is up for auction for £351,000. He is known for his stepovers, skill, technique, and being 'so good that they named him twice' (a line immortalised in a terrace chant while Okocha played for Bolton Wanderers). While playing at Süper Lig team Fenerbahçe, he became a Turkish citizen as "Muhammet Yavuz".

Okocha's "Jay-Jay" name was actually passed down from his older brother James, who started playing football first. His immediate older brother Emmanuel was also called Emma Jay-jay, but the name stuck with Augustine. Okocha first began playing football on the street just like many other football stars, usually with a makeshift ball. Jay Jay Okocha was born in Enugu, Nigeria to Mr. & Mrs Okocha of Ogwashi-Uku, Delta State, Nigeria. In an interview with BBC Sport he said "as far as I can remember, we used to play with anything, with any round thing we could find, and whenever we managed to get hold of a ball, that was a bonus! I mean it was amazing!" Known for making the move,"Sombrero Flick." In 1990 he joined Enugu Rangers. In his time at the club he produced many spectacular displays including one where he rounded off and scored a goal, against experienced Nigerian goalkeeper William Okpara in a match against BCC Lions. Later he travelled to Germany to meet a friend, where he was asked to train with his team after impressing in training, and landed a deal with German Third Division side Borussia Neunkirchen.