Conversations With Blake Pointer
- Duration: 26:17
- Updated: 09 Jan 2015
In this video, Blake Pointer, CEO and Co-founder of My Brother's Salsa, shares an intimate conversation with Selling To The Masses about his journey launching and managing a product inside thousands of national retailers.
Slated from the perspective of a first-time business partner, Blake is blunt about his observations of success and failure. He hits on topics of outsourcing, time management, marketing on a budget, balancing business and personal life, hiring decisions, working with family, and, offers tips for first-time business owners to consider.
Blake's mother-in-law, Helen Lampkin, learned to love cooking as a child while helping her Dad in the kitchen. Years later, her oldest brother gave her a recipe for salsa and she put her own spin on it. After sharing what she called “my brother’s salsa” with family and friends for a number of years, Helen launched My Brother’s Salsa in 2003.
The first jar hit the store shelves in 2004, and today there are nine varieties of all-natural salsas available on store shelves. My Brother's Salsa also carries a line of corn tortilla chips.
If you think you have a product that could be successful in mass retailers, learn how to launch it at www.sellingtothemasses.com.
http://wn.com/Conversations_With_Blake_Pointer
In this video, Blake Pointer, CEO and Co-founder of My Brother's Salsa, shares an intimate conversation with Selling To The Masses about his journey launching and managing a product inside thousands of national retailers.
Slated from the perspective of a first-time business partner, Blake is blunt about his observations of success and failure. He hits on topics of outsourcing, time management, marketing on a budget, balancing business and personal life, hiring decisions, working with family, and, offers tips for first-time business owners to consider.
Blake's mother-in-law, Helen Lampkin, learned to love cooking as a child while helping her Dad in the kitchen. Years later, her oldest brother gave her a recipe for salsa and she put her own spin on it. After sharing what she called “my brother’s salsa” with family and friends for a number of years, Helen launched My Brother’s Salsa in 2003.
The first jar hit the store shelves in 2004, and today there are nine varieties of all-natural salsas available on store shelves. My Brother's Salsa also carries a line of corn tortilla chips.
If you think you have a product that could be successful in mass retailers, learn how to launch it at www.sellingtothemasses.com.
- published: 09 Jan 2015
- views: 16