Brian Solis in Paris for the release of his book What's the Future of Business. During his stay in Paris he was invited by WIHP and Pamil Visions to talk about the future of travel and hotel marketing. Aboard the VIP Paris Yacht Hotel on the Seine, here is Martin Soler of WIHP and Brian Solis the Principal Analyst at Altimeter group discussing answering the question "If you can give 3 things hotels need to do to adapt, what would they be?" For more information on hotel marketing trends visit: http://www.wihphotels.com/mag/ WIHP: The Direct Booking Company Official Website: http://wihphotels.com/ We design, engineer and support state-of-the-art marketing tools for hotels and chains. Since the creation of the company in 1999, we've been focused on helping hotels improve direct bookings through their websites and other channels. Built by marketing experts and real hoteliers, WIHP knows just what it means to manage a hotel, and created a marketing company around the true needs of the modern hoteliers. As a hotel marketing agency, we believe that we are only good if we can increase the revenue and profits of our customers, who are the most important resource we have. Our business purpose is to guide our customers in the hotel marketing world, and to help them make the right decisions that can be measured in increased results. We believe that the best marketing is about promoting and selling the truth, and that being truthful in marketing is one of the most efficient ways to boost sales. We believe that by being a great team means we need to do even more and get better results than any others on the market. We know that by hiring people that are constantly thinking one step ahead, working on developing solutions that will solve real life problems of hoteliers, we create a better future for hotel guests. We also know that our strength isn't just to have a great team but to do great actions and always measure the success. No matter how brilliant the solution, it is only as good as it gets results. how to increase direct bookings , how to increase direct bookings of hotel website , enhance direct bookings , enhance direct bookings for hotel , how to increase online bookings , enhance online bookings , how to increase website traffic , enhance website traffic , how to increase ROI for hotel , how to perform SEA campaigns for hotel , hotel website's ranking , how to perform hotel website's ranking , hotel marketing , hotel promotion , hotel web promotion , hotel marketing online , hotel internet marketing , hotel webmarketing , online marketing for hotel , hotel marketing strategy , hotel digital strategy , hotel digital marketing , digital marketing , digital marketing strategy , digital strategy for hotel , hotel marketing solutions , hotel webmarketing solutions , hospitality marketing solutions , online marketing strategy , online marketing strategy for hotel , content marketing strategy , content marketing strategy for hotel , webmarketing strategy , webmarketing strategy for hotel , web strategy for hotel , digital marketing trends , hospitality digital marketing trends , optimized hotel website , well-optimized hotel website , well-optimized hotel website design , online booking , generate significant ROI , enhance online visibility , convert website visitors , hotel search engine marketing , hotel search engine advertising , hotel search engine advertising strategy , hotel search engine optimization , hotel search engine optimization strategy , hotel social media strategy , hotel social media marketing campaign , brand protection strategy , online reputation of hotel , e-reputation of hotel , improve online reputation of hotel , remarketing strategy for hotel , fully responsive technology , fully responsive website for hotel , email marketing strategies , website for hotel , website specialised for hotel , website specialised for independent hotel

• published: 18 Jul 2013
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