ShopNBC is an American broadcast and cable home shopping network, owned and operated by ValueVision Media, which is in turn 30% owned by GE Equity and NBC Universal. ShopNBC is headquartered in Eden Prairie, Minnesota.

ShopNBC's main competitors are HSN (Home Shopping Network) and QVC.

ShopNBC was previously known as ValueVision, which was founded in October 1991 by Edward Anthony Karr of the Cable Value Network headquartering in Eden Prairie, Minnesota. After a brief time as a local, afternoon shopping program in 1990. ValueVision entered into a 10-year 300 million dollar trademark licensing agreement with NBC in November 2000, a year after NBC purchased a stake in the network; the following June, it rebranded as ShopNBC.

ShopNBC as a home shopping channel was noted for higher price points compared to the competition, averaging $225 per transaction. The shopping network's high-end jewelry contributed to these higher price points with designers such as John and Laura Ramsey, Neda Behnam and Sonia Bitton routinely selling gold and gem pieces for over $2,000. Recently, with the downturn in the economy and the rising prices for gold, these high-end pieces have disappeared in favor of more affordable silver and costume jewelry pieces.