Digg is back (or so people keep telling us), and people are taking notice. We’re not interested in the old models of online advertising — we rarely click on a banner ad and hardly expect our users to either. Instead, we’re investing in creative and native advertising that is honest, interesting and valuable to both brands and consumers.
Our team uses a combination of proprietary data streams and creative judgment to deliver the greatest and most compelling stories to our readers. This method has trained us to both recognize and create content that resonates with our audience, as well as the Internet at large. If we were the type of people who’d say jargon like, “it’s data-driven advertising,” this is the part of this spiel where we’d say it.
Digg is nothing without the trust of our readers, and we find that building the best experience for them is also the best experience for our brand partners. In short, we believe you can always get to a win-win situation. Nobody knows the Digg audience better than our editors.
Digg is committed to making the world a cleaner, smarter, and more digestible place, and we hope you will join us in developing the future of advertising.
Blue Apron wants to help people help themselves through easy recipes and fresh ingredients. But getting people to make the time to cook is a challenge. Blue Apron enlisted Digg to help explain to busy individuals that their product would help save people time and money.
Greg Fitzgerald, Blue Apron
Harry’s is a cutting edge brand trying to overhaul the shaving industry. Using our razor-sharp wit, we were able to properly explain Harry’s competitive advantage to the target demographic without sounding like a traditional ad.
Harry's
Squarespace wants to show how easy it is to make the Internet a better, cleaner place. So do we. But explaining to people that designing a website doesn’t have to be hard work is in itself hard work. Squarespace partnered with Digg on several campaigns, including a contest, that proved just how simple web design can be.
Nik Papic, Squarespace
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