The first known example of an opinion poll was a local straw poll conducted by The Harrisburg Pennsylvanian in 1824, showing Andrew Jackson leading John Quincy Adams by 335 votes to 169 in the contest for the United States Presidency. Since Jackson won the popular vote in that state and the whole country, such straw votes gradually became more popular, but they remained local, usually city-wide phenomena. In 1916, the Literary Digest embarked on a national survey (partly as a circulation-raising exercise) and correctly predicted Woodrow Wilson's election as president. Mailing out millions of postcards and simply counting the returns, the Digest correctly predicted the victories of Warren Harding in 1920, Calvin Coolidge in 1924, Herbert Hoover in 1928, and Franklin Roosevelt in 1932. Then, in 1936, its 2.3 million "voters" constituted a huge sample; however, they were generally more affluent Americans who tended to have Republican sympathies. The Literary Digest was ignorant of this new bias. The week before election day, it reported that Alf Landon was far more popular than Roosevelt. At the same time, George Gallup conducted a far smaller, but more scientifically based survey, in which he polled a demographically representative sample. Gallup correctly predicted Roosevelt's landslide victory. The Literary Digest soon went out of business, while polling started to take off. Elmo Roper was another American pioneer in political forecasting using scientific polls.[1] He predicted the reelection of President Franklin D. Roosevelt three times, in 1936, 1940, and 1944. Louis Harris had been in the field of public opinion since 1947 when he joined the Elmo Roper firm, then later became partner. In September 1938 Jean Stoetzel, after having met Gallup, created IFOP, the Institut Français d'Opinion Publique, as the first European survey institute in Paris and started political polls in summer 1939 with the question "Why die for Danzig?", looking for popular support or dissent with this question asked by appeasement politician and future collaborationist Marcel Déat. Gallup launched a subsidiary in the United Kingdom that, almost alone, correctly predicted Labour's victory in the 1945 general election, unlike virtually all other commentators, who expected a victory for the Conservative Party, led by Winston Churchill. The Allied occupation powers helped to create survey institutes in all of the Western occupation zones of Germany in 1947 and 1948 to better steer denazification. By the 1950s, various types of polling had spread to most democracies. By providing information about voting intentions, opinion polls can sometimes influence the behavior of electors, and in his book The Broken Compass, Peter Hitchens asserts that opinion polls are actually a device for influencing public opinion.[21] The various theories about how this happens can be split into two groups: bandwagon/underdog effects, and strategic ("tactical") voting. A bandwagon effect occurs when the poll prompts voters to back the candidate shown to be winning in the poll. The idea that voters are susceptible to such effects is old, stemming at least from 1884; William Safire reported that the term was first used in a political cartoon in the magazine Puck in that year.[22] It has also remained persistent in spite of a lack of empirical corroboration until the late 20th century. George Gallup spent much effort in vain trying to discredit this theory in his time by presenting empirical research. A recent meta-study of scientific research on this topic indicates that from the 1980s onward the Bandwagon effect is found more often by researchers.[23] The opposite of the bandwagon effect is the underdog effect. It is often mentioned in the media. This occurs when people vote, out of sympathy, for the party perceived to be "losing" the elections. There is less empirical evidence for the existence of this effect than there is for the existence of the bandwagon effect. http://en.wikipedia.org/wiki/Opinion_poll

• published: 12 Oct 2014
• views: 3