Monthly Archives: January 2015

Adzuna Australia is Hiring!

Posted on January 28, 2015 by

adzuna_stacked_logo

About Adzuna

Adzuna is a search engine for classified ads used by over 1 million visitors per month, which makes it easier to find the right job for you. We search thousands of websites so you don’t have to and bring together millions of ads so you can find them all in one place. We add powerful search, insightful market data and social connections, so you can find your perfect job with a little help from your friends.
Adzuna was originally launched in the UK in 2011 and now operates in 11 countries.  Adzuna Australia launched in January 2014 as a joint venture between Fairfax Media and Adzuna.

You can read more here: http://www.adzuna.com.au/about-us.html

Digital Marketing Manager

The Digital Marketing Manager will be responsible for developing and growing Adzuna’s job search engine through SEM & Partner Marketing. Adzuna is a Wired Magazine ‘Top 10 Startup’ and one of the fastest growing web businesses in Australia. For the right candidate, this is an excellent opportunity to work with a well-funded start up (backed by Fairfax in Australia) and make a major contribution to this high growth, global site.

You’ll be responsible for growing our paid traffic aggressively, managing Google Adwords, Bing, Display advertising, partner / affiliate marketing and all other online marketing channels. The Fairfax partnership presents large and unique advertising and integration opportunities. You’ll be managing a large budget and will be charged with scaling Adzuna’s job seeker audience into the millions.

We offer a fun, entrepreneurial working environment within an exciting high-growth business where you can make a huge difference.

Candidate requirements

The ideal candidate will have a minimum of 4-5 years online marketing experience, and should be an expert in search engine marketing. You’ll also need a solid understanding of SEO and the ability to think both creatively and analytically

This role is critical is to the success of the overall business, so the right candidate will have a proven track record of growing profitable marketing campaigns. They’ll have experience working on large scale, long tail search marketing campaigns and ideally worked in a start-up environment before. They should be highly analytical, an excel whizz and have a numeric degree from a top university. Google Adwords certification would be a positive, but is not essential. Great communication skills are a must in this role.

Key responsibilities

      Pay per Click Marketing:

  • Manage & scale SEM activity to achieve high volumes of traffic and highest possible ROI & meet customer traffic targets in Australia.
  • Owner of all CPC channels (display advertising, retargeting etc)
  • Work with our sales and account management team on the paid search performance, strategy & plans to satisfy client budgets and user growth
  • Build out all new campaigns to target high ROI keywords
  • Daily optimisation of all campaigns (bid optimisation, ad copy / quality score optimisation & experiments) and work with our data science team to develop automation of bid management
  • Develop own initiatives to increase efficiency and growth of paid traffic
  • Ensure correct tracking, optimisation processes and reporting is in place.

Partners:

  •  Owner of traffic driving partnerships and responsible for growth of this channel
  • Manage existing (paid and organic) partnerships to deliver on targets and at the highest ROI possible
  • Develop own initiatives for new partnerships + traffic driving initiatives and work with our management team to fuel growth

Apply:  email raife@adzuna.com.au

How to Best Manage Stress

Posted on January 21, 2015 by

stress

The impact of stressful work situations is largely governed by how we react. The exact same scenario, for example, could have a vastly different outcome based on how workers deal with incoming stress, and whether precautionary strategies are already in place.

Most of us are familiar with the notion of keeping calm under pressure and resisting the urge to panic. However, stress can take varied forms from instant and alarming to slow burning and long term. As such, there are different ways to best manage job stress depending on the type, the source and the setting.

When stress in the workplace is sudden and abrupt, such as an unexpected conflict, accusation or legal issue, the temptation to panic and be alarmist or dramatic must always be avoided. One of the most valuable qualities an employee can possess is the ability to maintain grace under pressure so as to not elevate stress levels or cause additional damage.

Ideally, your workplace should have specific contingency plans in place in the event of these various emergencies. Rather than being caught off guard, employees know the protocol in advance and have had in-depth discussions and planning so they are ready to take action at any moment.

If your workplace has not implemented such strategies for sudden stressful events, it is highly advisable to develop concrete plans as a team, and designate staff members to particular responsibilities.

The ability to forecast potential stresses in relation to your organisation is key to being prepared and being able to respond quickly and confidently.

However, other versions of stress, such as a bullying boss or unmanageable workload, require different approaches.

Such examples tend to happen gradually over the course of time so it is a good idea to keep a record of each incident or details of the excessive work, highlighting the date, time and particulars.

When the time feels right, you can share your records with the most appropriate senior manager and calmly discuss how the situation has been making you feel and what can potentially be done about it. The key is to recall the details, and deal with them officially and equally at a later date, when resilience and steady thinking are stronger.

Throughout the process, however, you should never rise to the stress bait. Keep your emotions in check and stay calm and level headed, remembering to step away where necessary, even momentarily, in order to combat further stress.

When you keep in mind that you are making a record of current issues to be dealt with in due time, it can make it easier for you to deal with each stress as it happens, adding a certain security or feeling of future resolve, easing from the pressure of having upfront solutions, while emotions are heightened.

 

Photo Source: shutterstock

Tips on Being a Good Leader

Posted on January 11, 2015 by

key_leadership

All too often we are subject to tales of woe about controlling bosses, patronising managers and dismissive leaders. It seems those with decent, nurturing and likeable bosses are well and truly in the minority.

So what does it take to be a good leader? And can one learn the law of the land, or is it more a case of being born ready? Either way – the bottom line is all about respect.

Most of us have seen them. They micromanage all over the place, have no real trust in their team’s capabilities, never have time for individual contact, are unapproachable and the list goes on ad nauseam.

The problem is, many a work leader is oblivious to their own failings and are often so bogged down with the job and their role that they have no idea they’re fuelling a frustrated and unhappy workplace.

Such a leader has lost sight of the fact they are just one section of a larger team, and that team consists of other human beings who are valuable and necessary in completing the sections to make a functioning whole.

If those people are being treated unequally, whether directly or passively, or with disrespect of any kind – they are going to either rebell, fail or become stress affected, at which point, the ship will start sinking.

Therefore, the most important attributes of being a good leader are not numbers related and certainly not how well you can brown nose to senior management. It’s how you relate to your team members. It’s about the compassion you show for them. It’s the ways in which you encourage, inspire, support and, above all, respect them.

Any leader who sees themselves as superior to their team has got it wrong from the get go. Great leaders know they are equals – nothing more, nothing less. And even better leaders can admit when they are wrong or when they don’t know all the answers, and they are proudly open to learning from their team in such situations.

So, if you’re the type of person who possesses good leadership qualities by nature (such as compassion and listening skills) then perhaps you’re a born leader. If you’re not, perhaps you can learn how to be through experience and practice.

However, if you have trouble delegating, cannot stand to lose control and don’t trust others easily, you might want to rethink your career choice, as the workplace is already well stocked with your particular variety.