55: How to Create an Invincible Startup with Trajan King

• published: 03 Dec 2014
• views: 0

Trajan King has been dominating the Internet since 1995 and has worked successfully with clients such as eBay, Adobe, Honda, Symantec, Oracle, AMD, Apple Computer, and Yahoo! He is the CEO of InvincibleStartup.com and ExactConversion.com. Trajan is working everyday to provide non-stop value for startups and entrepreneurs looking to expand their products, brands, and businesses. Through invinciblestartup.com, Trajan and his crew provide courses, guides, strategies and mentorship to the lifeblood of any startup. This interview is seriously stacked with value – and I’m completely honored to have had the opportunity to chat with Trajan. (such a baller ass name too, right? ☺) Here are the highlights of my funky conversation with Trajan: 4:30 : How it is being a consultant in the Silicon Valley, working with 15 startup companies, being a CEO ExactConversion.com, and managing InvincibleStartup.com to train and mentor entrepreneurs to help them get off the ground, 07:40 : Learning from his mentor early on, the lifelong impact a coach can bring and the importance of having one, 10:45 : About his team and their mentoring methods such as video-taped interviews, entrepreneurial video courses and doing all of them hand in hand with mentors, 13:06 : Tips in growing our internet business such as building our email list through social media to build an audience, starting lean and building up from customer feedback, 22:35 : A discussion about the startup pyramid: the contrast between how startups are usually done and how Trajan believes it should be done basing on his experience, 28:25 : SEO and what works in driving traffic to your websites: making your content personable and unique, being active and connecting your content to social media and focusing on conversion, and 32:29 : Why we should take the effort to build our ‘About Us’ section in our websites and include credible data, contact information and chat at the very top of our pages and other tips and tricks which would lead to conversion.