Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
For business to consumer marketing it is "the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return". For business to business marketing it is creating value, solutions, and relationships either short term or long term with a company or brand. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.
Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries.[citation needed] The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.[citation needed]
Steven Paul "Steve" Jobs (/ˈdʒɒbz/; February 24, 1955 – October 5, 2011) was an American businessman, designer and inventor. He is best known as the co-founder, chairman, and chief executive officer of Apple Inc. Through Apple, he was widely recognized as a charismatic pioneer of the personal computer revolution and for his influential career in the computer and consumer electronics fields. Jobs also co-founded and served as chief executive of Pixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, when Disney acquired Pixar.
In the late 1970s, Apple co-founder Steve Wozniak engineered one of the first commercially successful lines of personal computers, the Apple II series. Jobs was among the first to see the commercial potential of Xerox PARC's mouse-driven graphical user interface, which led to the creation of the Apple Lisa and, one year later, the Macintosh. During this period he also led efforts that would begin the desktop publishing revolution, notably through the introduction of the LaserWriter and the associated PageMaker software.
Kevin Spacey, CBE (born Kevin Spacey Fowler; July 26, 1959) is an American actor, director, screenwriter, producer, and crooner. He grew up in California, and began his career as a stage actor during the 1980s, before being cast in supporting roles in film and television. He gained critical acclaim in the early 1990s, culminating in his first Academy Award for The Usual Suspects (Best Supporting Actor), followed by a Best Actor Academy Award win for American Beauty (1999). His other starring roles in Hollywood include Seven, L.A. Confidential, Pay It Forward, K-PAX, and Superman Returns in a career which has earned him several Emmy and Golden Globe nominations. Since 2003, he has been artistic director of the Old Vic theatre in London.
Spacey was born in South Orange, New Jersey, the son of Kathleen Ann (née Knutson; December 5, 1931 – March 19, 2003), a secretary, and Thomas Geoffrey Fowler (June 4, 1924 – December 24, 1992), a technical writer and data consultant. He has two older siblings: a sister, Julie, and a brother, Randy. He attended Northridge Military Academy, Canoga Park High School (in tenth and eleventh grades), and then Chatsworth High School in Chatsworth, Los Angeles, where he graduated valedictorian of his class. At Chatsworth High, he starred in the school's senior production of The Sound of Music, playing the part of Captain Georg von Trapp, opposite Mare Winningham's character, Maria.
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