Design strategy is a discipline which helps firms determine what to make and do, why do it and how to innovate contextually, both immediately and over the long term. This process involves the interplay between design and business strategy, forming a systematic approach integrating holistic-thinking, research methods used to inform business strategy and strategic planning which provides a context for design. While not always required, design strategy often uses social research methods to help ground the results and mitigate the risk of any course of action. The approach has proved useful for companies in a variety of strategic scenarios.

Design strategy can play an integral role in helping to resolve the following common problems:

Many schools have pioneered the thinking that has contributed to the theory and practice of design strategy, most notably The Hochschule für Gestaltung Ulm (The Ulm School of Design: 1953-1968) , Centre for Design Management - The London Business School,Stanford Joint Program in Design^{[verification needed]} and IIT Institute of Design^{[verification needed]}. Those in academia having a significant influence on the field include: Tomás Maldonado (1921- ) at Ulm , Peter Gorb at The London Business School , Jay Doblin (1920-1989) at IIT^{[verification needed]} and Rolf Fäste (1943-2003) at Stanford^{[verification needed]}. MBA in Design Strategy at California College of the Arts.

Jason Fox (born May 2, 1988) is an American football offensive tackle from the University of Miami football team selected by the Detroit Lions as the 30th pick in the 4th round of the 2010 NFL Draft. He started 47 games for the Hurricanes, two away from breaking the school start mark by an offensive lineman set by Richard Mercier and Mike Sullivan (48) and three away from tying the mark regardless of position by William Joseph.

Fox was born and raised in Fort Worth, Texas. Miami former offensive line coach Mario Cristobal recruited him. At North Crowley High School, he played tight end his junior year and moved to the offensive line as a senior. He was rated by Scout.com and Rivals.com as a four-star recruit. Fox went to church at St. Paul Lutheran, his family is still going to church there.

Fox decided between Miami and many Big 12 schools before deciding that he wanted to go play for the 'U'. Started at right tackle as a true freshman in the season opener against Florida State. Became the starting left tackle midway through the season and held on to it for the remainder of his time at Miami. Before the start of Fox' senior year, he was selected to his first Preseason All-ACC Team.

Michel Rojkind (born December 18, 1969 in Mexico City) is a Mexican architect and former musician of Russian-Mexican descent.

From 1987 to 1999, Rojkind was a drummer in Aleks Syntek's band La Gente Normal and studied architecture in Mexico City's Universidad Iberoamericana.After working independently for several years, he established Adria+Broid+Rojkind (1998-2002) with Isaac Broid and Miquel Adria. His work seeks new directions in architectural practice by evoking common identities through the exploration of uncharted geometries that address questions of space, function, technology, materials, structure, and construction methods related directly to geography, climate and local urban experiences. In 2002, he established Rojkind Arquitectos, an independent firm recognized as "one of the best ten Design Vanguard firms" by Architectural Record in 2005.

Michel Rojkind’s design for the Nestlé Chocolate Museum, Touca, Mexico was awarded the International Architecture Award (2008) as one of the best realized designs around the world in 2007, and was nominated for the British Museum Award (2008) for the ten best buildings of 2007. He has contributed to Contemporary Corporate Architecture (2009), Phaidon Atlas of 21st Century Architecture (2009) and Open House: Architecture and Technology for Intelligent Living (2006).