Jive Records was an American record label based in New York City, operating under RCA Music Group. Jive was primarily known for a string of successes with hip hop artists in the 1980s, and in teen pop and boy bands in the late 1990s. The word "jive" was inspired by Township Jive, a form of South African music and dance. Jive operated as an independently managed label until 2002 when Bertelsmann Music Group acquired the remainder of Zomba for US $2.74 billion, which was at the time the largest-ever acquisition of an independent label with major-label distribution. Their biggest hit maker to date is Britney Spears.

Zomba, Jive's parent company, was formed in the mid seventies as a publishing and management company on Willesden Street in London and their first client was a young Mutt Lange. Initially, co-founders Ralph Simon and Clive Calder wanted to stay away from record labels, choosing to focus on their songwriters and producers while allowing other established labels to release the material. Later in the seventies, Zomba opened offices in the United States where Calder began a business relationship with Clive Davis, whose Arista Records began releasing material by Zomba artists. Arista had been having trouble pushing rock acts in the US, and Clive Davis had hoped that with Zomba's Mutt Lange connection, the newly formed Jive would fill that role. However, Calder had other ideas. In 1981, Jive began operations by releasing British dance and pop music such as Q-Feel, A Flock of Seagulls and Tight Fit.

Britney Jean Spears (born December 2, 1981) is an American recording artist and entertainer. Born in McComb, Mississippi, and raised in Kentwood, Louisiana, Spears began performing as a child, landing acting roles in stage productions and television shows. She signed with Jive Records in 1997 and released her debut album ...Baby One More Time in 1999, which became the best-selling album by a teenage solo artist. During her first decade in the music industry, she became a prominent figure in mainstream popular music and popular culture, followed by a much-publicized personal life. Her first two albums established her as a pop icon and broke sales records, while title tracks "...Baby One More Time" and "Oops!... I Did It Again" became international number-one hits. Spears was credited with influencing the revival of teen pop during the late 1990s, and became the 'best-selling teen aged artist of all time' before she turned 20, garnering her the honorific title of "Princess of Pop".

Jacob O'Neal Latimore, Jr. (born August 10, 1996) is an American RCA Records and Crown World Entertainment R&B recording artist and actor.

The first single he recorded was "Best Friend or Not", which made it onto Radio Disney, where he became a part of the Incubator program, which features upcoming young musicians. Latimore performed on Maury , on the "Most Talented Kids" (2006) episode. Early in 2007, he and his family moved from Milwaukee, Wisconsin to Atlanta, Georgia to take his career to the next level. That year, his single "Superstar" made the Billboard R&B and Hip Hop Charts.

He was signed to RCA Records in March 2010. Late 2010, Latimore released "Like 'Em All" feat. Diggy Simmons. Months later, he shot the video for the single. In 2011, Latimore released "Nothing On Me" and "Like 'Em All" (Radio Version) feat. Issa, his Crown World Entertainment and Jive Records label mate. All three songs have made it on 106 & Park Hip-Hop and R&B Countdown.

He has performed at many venues, including the House of Blues, Bradley Center, and Navy Pier.