- published: 25 Apr 2008
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NBA on NBC is a weekly presentation of National Basketball Association games on the National Broadcasting Company television network from 1955 to 1962, and again from 1990 to 2002. The NBA on NBC succeeded the NBA on CBS. During NBC's partnership with the NBA in the 1990s, the league rose to unprecedented popularity for the sport, with ratings surpassing the days of Magic Johnson and Larry Bird in the mid-eighties.
The program started on November 9, 1989 when the NBA and NBC reached an agreement on a four-year, $600 million contract. On April 28, 1993, NBC extended their exclusive broadcast rights to the NBA with a four-year, $750 million contract.
NBC's theme music, "Roundball Rock" was composed by New Ager John Tesh. The song, which NBC used for every telecast in the network's twelve-year history with the NBA, is today often used by NBA TV for their live game coverage. After briefly considering using the theme for its NBA coverage, ABC decided against it, and has used several theme songs in its first four years of covering the NBA. In the early days of the WNBA, NBC used a variant of the theme music for the new league's games.
NBA on NBC Finals Open 1992
NBA on NBC Theme
NBA ON NBC- Theme
NBA On NBC Theme 1991-2002
NBA on NBC 1998 Bulls vs Pacers game 7 intro
1993 NBA on NBC - Bulls vs. Knicks - Game 5 ECF Intro
NBA on NBC Memories (Final game aired)
NBA on NBC 2000 Lakers VS Blazers Intro
PlayStation - NBA Showtime NBA on NBC (1999)
NBA on NBC intro: Curry vs. Lebron, 2015 NBA Finals
MUST SEE !!! ♪♪ NBA on NBC ★ 1998 NBA Finals Intro ★
'ORIGINAL' NBA on NBC Theme - Roundball Rock - John Tesh - facebook.com/JohnTesh
NBA on NBC Lakers VS Magic 1998 Intro
MUST SEE NBA on NBC Intro 2000 L.A. Lakers/Miami Heat