20 April 2015

Nigeria: Startimes Introduces New Channels to Boost Digital TV Access

StarTimes has introduced additional channels to its television bouquet, designed to further enrich its content, and enhance access for the delight of television viewers.

This was highlighted when the digital television (DTV) company made some new strategic announcements on its digital TV offerings recently.

StarTimes announced plans to launch five new sought-after channels on its platform and fresh additions across its four bouquets. It also stressed its entry-level TV bouquet called Nova with over 26 channels and a new special offer for all customers.

The new exciting, educative and entertaining digital television channels include, Iroko Play, Iroko Plus, AMC Series, Star Zone and Star Sport Focus. While Star Sport Focus came live in March, other channels will be viewed by customers from May 1, 2015.

Iroko TV channels are top-class online subscription-based entertainment platforms with lots of local movies for the youth and women. Iroko Play brings the best of Nollywood classic, mid recent movies and other entertaining Nigerian programmes to viewers while Iroko Plus shows block-buster Nollywood movies that are fresh and very recent. It is also dearly loved by young women, students and youths who appreciate Nollywoood and general entertainment. With Iroko TV's launch on StarTimes, Iroko play and Iroko Plus will be accessible all over Africa exclusively for StarTimes viewers and in the first year alone, viewers will be treated to over 250 high quality titles and 250 episodes of magazine shows.

AMC Series channel offers interesting local drama, particularly the best of African and international black dramas while Star Movies Zone thrills viewers with generic content for all, including Novela series, Hollywood series, Magazine shows and some children programmes. It features Hollywood action movies and acclaimed African films, popular Novela, series and comedies; variety and talk shows.

Star Sport Focus is an exclusive sports news bulletin channel. It can be viewed on both StarTimes (channel 250) and on StarSat (channel 240). This new channel is available on all StarTimes and StarSat bouquets, the company said. The channel offers subscribers a fast-paced overview of sports as a whole, and brings to viewers a 90-minutes sports news content block daily and content for magazine shows. Viewers can also watch the best action of top leagues in Africa, La Liga, Bundesliga and many more on Goalissimo.

The company also announced that from May 1, customers across all bouquets will enjoy some fresh additions and improvements with the new and old channels. AMC movies and Wap TV formerly on a higher bouquet called Classic bouquet will now be available and enjoyed by customers on Basic bouquet; the Classic bouquet will now have the new Iroko Play and AMC series; Iroko Plus will also be introduced into Unique bouquet while Star Zone and Star Sport Focus will be available on all four bouquets.

Public Relations Manager, Startimes, NTA Star-TV Network, Mr. Israel Bolaji, said the developments and direction are borne out of the company's desire and commitment to offer value by enhancing access, improving content, further breaking barriers between the people and the platform and deepening digital TV penetration in Nigeria.

Our efforts are also geared towards closing the huge gap between the people and Digital TV switch campaign, by creating a robust and improved digital television experience that is constantly refreshed, Bolaji said.

According to him, "With all these offerings and value, our decoder is available for N990 with N2400 minimum recharge of any choice bouquet for new customers while our bouquet price is now Basic for N1,200, Classic for N2,400 and Unique for N3,600 monthly respectively effective from April 18."

He added that, "To also support our customers further, we are announcing a special offer for customers. If you recharge before April 18, you can pay the old price for as many months as desired and enjoy the new package. For example, if you pay N6000 on Classic bouquet before April 18, you can enjoy 3 months viewing on classic, but after April 18, you can only watch for 2 months and 2 weeks with N6000. The good news is that you can recharge for as many months as you want before April 18, the more you recharge now, the more benefit you can earn."

Recently, Startimes extended and strengthened its signal coverage in some cities in Nigeria, including Yenagoa, Ijebu Ode, Keffi, Lokoja and others.

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