17 April 2015

Africa: Huawei Launches P8 and P8max Smartphones in London

Huawei Consumer Business Group has unveiled its latest flagship devices - the Huawei P8 and P8max - in London.

The P8 smartphone is billed as a perfect blend of technology, sleek styling, usability and revolutionary low light camera features. The Huawei P8 is 6.4mm thin, with dual SIM cards, and works seamlessly with a 4G network (where the service is available).

The triple-layer shark-gill design enhances the reliability and robustness of the device. Inside, the new Kirin 930 64-bit Octa-Core chipset boosts performance by approximately 20 percent compared with other phones with similar levels of battery life.

In loud environments, P8 users can increase volume up to 58 percent above normal level. In a windy environment, the smartphone can eliminate 90 percent of the sound of wind when using a headset or earphones with a single mic.

Additionally, super hands-free functionality supports hands-free speaker calls within a radius range of 2 meters, while a built-in independent audio decoder chipset enables music volume to double while maintaining the same high quality.

For 4G SIM card users, the device features dual 4G SIM card support with two flexible card slots.

"The goal of Huawei P8 is to become the most user-friendly smartphone for consumers globally" said Richard Yu, CEO of Huawei Consumer Business Group, "Through in-depth market research, Huawei has addressed the most pressing pain points for premium smartphone users today.

Huawei seamlessly combines the best elements of style and durability in this device, delivering a revolutionary user experience - especially in terms of camera capabilities and network connectivity. Building on the outstanding market performance of Huawei's P series, we fully believe the Huawei P8 will become one of the most popular smartphones of 2015."

There are two versions of the Huawei P8; the standard device for €499 and the premium version for €599. It will initially be available in more than 30 countries including China, Columbia, France, Germany, Mexico, Spain, South Africa, Turkey, UAE and UK.

The Huawei P8max, on the other hand, builds on the beauty of the P8 design and features a larger 6.8-inch screen, longer battery life and a camera with light tracing for any environment.

Additionally, the P8max has a large 4360 mAh battery which can enable users to watch downloaded video for over 15 consecutive hours.

The front and rear cameras of Huawei P8max use a 5+13 mega pixel combination and the rear camera is equipped with a professional-grade Image Signal Processor (similar to the technology found in DSLR cameras) and dual-tone flash to bring out true color in night photos.

There are two versions of the Huawei P8max; the standard device for €549 and the premium version for €649. It will be available in more than 30 countries.

Huawei's stylish P series has achieved great success around the world. Global sales of the Huawei P6 have totaled 5 million units in 60 countries and the Huawei P7 surpassed 4 million sales across more than 100 countries in just six months.

Introduced in 2012, the Huawei P series has redefined style. The P1 marked the debut of Huawei's journey, taking the stage with a new ethos based on beauty.

The P2 built on the momentum of the P1, breaking new boundaries of processing speed; the P6 brought out a new and elegant sleekness; and the ultimate craftsmanship of the P7 stunned the market.

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