7digital is a privately held digital media delivery company based in the United Kingdom, offering downloadable music, video and movies to customers primarily within major European markets. They also provide branded digital solutions for their clients, including traditional media companies such as ITV and Channel Five, brands such as Pringles and Miller, and social networking sites Last.FM & Bebo. The company is also notable for its involvement with War Child, for whom they provide the technology behind Warchild Music.
The company was founded in January 2004 by Ben Drury and James Kane, who currently serve as Managing Director and Chief Technology Officer respectively. The company was originally backed by Balderton Capital, the European arm of venture capital firm Benchmark Capital who also provided initial financing for eBay.
On 28 January 2008 the company announced that it had agreed terms on a £4.25 million ($8.5 million) investment from various groups, including Sutton Place Managers and Balderton Capital. The investment was to be used to launch www.7digital.com in more European countries and the United States, along with expanding the sites offerings to include downloadable video and computer games.
i'm fresh forever
can i get a witness
drop a can of paint
grind more business
i'm the type to rock yellow diamonds that match my car
you the type to live under a rock, patrick star
and i might win some people over with that flow right here
feeling serena any week and so that shows right there
i'm ahead of this music game by light years
im the definition of swag bitch it's rite here
i'm gutta gutta just like YM signed me
i'm the sun in the summer, you can't outshine me
they not in my task brackets so i cannot mention it
bitch look at my dashboard, i bet that bitch digital
they saying damn
song stucked in they head
pussy nigga i got the game locked just like a dread
he say he was harder?
i say he was flexin
i pull a VIP with 30 freaks and drop top lexus
and name a rapper and i will kill em
i'm 19 now
with 19 million
back then it was all a dream
these days i'm feeling like martin luther king
[Chorus]
Digital digital everything digital
Shorty check the dashboard in my lambo and it's digital
Digital digital everything digital
Shorty look at my watch and I bet that thing digital
Digital digital everything digital
Digital digital everything digital
Shorty look at my dash and I bet that thing digital
Shorty look at my watch and I bet that thing digital
shit on any rapper
i can bet a million
my chain turns colors
i call it chameleon
hurtin niggas feelings
i'm in they mouth like fillings
i'm in the air chillin
right about a ceiling
i keep making hits
while you rappers stealing
i hustle 20 million
and im still dealing
leather wood grippin
on a money mission
got my paper flipping
shoutout to my coalition
niggas hatin on me
but i gives a fuck
snakes in the grass
so i keep it cut
20 ace on the vehicle is grown up
engine in my trunk
when i showed up
they said they had a dungeon
cuz i know they creepin
money is my language
now speak it or seek it
you f-cking a white girl
you beat it a bit
call her girlfriends over
we watching them eat it
at the top of my game
til they come defeat me
im on my may-weather shit cuz im undefeated
it's me and my money
there's nothing in between it
and nigga im the best bitch and i f-cking mean it
[Chorus]
Digital digital everything digital
Shorty check the dashboard in my lambo and it's digital
Digital digital everything digital
Shorty look at my watch and I bet that thing digital
Digital digital everything digital
Digital digital everything digital
Shorty look at my dash and I bet that thing digital
Shorty look at my watch and I bet that thing digital
Yay, yeah
It's goin' Digital
Yay, yeah, yeah, yeah
It's goin' Digital, yeah.
See tonight it's goin' Digital, really though
Really everybody in the club 'bout to feel me though
I came alone 'cause I'm takin' somethin' back with me, yeah.
I left the doors up on the Lamborghini
So they can see me, see me everybody in the club
Know I got fettuccine, I can't leave home
Without a couple stacks on me, yeah.
Now I got the Gucci on the shoes
Gucci knapsack, ice around my neck
How pimpin' is that? Oh come on girl
You can stack your platinum bag with me, no.
Tonight it's goin' Digital, Digital
Digital, Digital, it's goin' Digital
Everybody know me when I walk up in the club.
Tonight it's goin' Digital, Digital
Digital, Digital, it's goin' Digital
Everybody know me when I walk up in the club.
When the club do's open up I'm po'in' up
Everybody in the club know I got the frozen cup
I can't leave home without lookin' like Magic Don Juan, yeah.
Now everybody know what's goin' on, my pimpin' strong
Listen everybody in the club is singin' my song
I can't leave alone 'cause all these bitches know that I'm the one, yeah.
Now I got the green on the shoes
Gold Cadillac, ice around my neck.
How pimpin' is that? Oh come on girl
Let's get it crackin' all night long.
Tonight it's goin' Digital, Digital
Digital, Digital, it's goin' Digital
Everybody know me when I walk up in the club.
Tonight it's goin' Digital
Digital, Digital, it's goin' Digital
Everybody know me when I walk up in the club.
It's goin' Digital, you's don't wanna hear me though
She lookin' at me like she wanna piece of Nappy Boy
Fallin' on yo' body, hit this & be quiet
'Cause everybody in the club know I start the party.
Just washed my shoes, the gator's too clean
Don't mess around & make me have to do the right thing
Alright, I'm Digital & you can come to MySpace
Or just call me when you're down to get away.
Tonight it's goin' Digital, Digital
Digital, Digital, it's goin' Digital
Everybody know me when I walk up in the club.
Tonight it's goin' Digital, Digital
Digital, Digital, it's goin' Digital
I'm going digital
Di-digital
I'm going digital
Di-digital
Come and watch me now
Just watch me
It's time to watch me now
Just watch me
I'm going digital
I'm about to get it started
3 2 1 let me blast off it's
Time for my limelight exposure
Pull up to your screen
Front seat if you wanna
I'm a post a youtube flick every week so
You can tell me why I will rise to the beat yeah
Call me the internet champ
I'm a spin my web and catch these...
Watch me watch me watch me go
Blast it off I'm a count it down like
6 5 4 3 2 1
I know you wanna see the way I rock
Rock ohh
I really wanna see them hands pop
Up ohh
I'm a post it
You can watch it
Gimme feedback
Then we can act it
Hit me up and get connected
Hit me up and get connected
Follow me,
Feel it closing in
Feel it closing in
The fear of whom I call
Every time I call
I feel it closing in
I feel it closing in
Day in, day out
Day in, day out
Day in, day out
Day in, day out
Day in, day out
Day in, day out
Day in, day out
Day in, day out
I feel it closing in
As patterns seem to form
I feel it cold and warm
The shadows start to fall
I feel it closing in
I feel it closing in
Day in, day out
Day in, day out
Day in, day out
Day in, day out
Day in, day out
Day in, day out
Day in, day out
Day in, day out
I'd have the world around
To see just whatever happens
Stood by the door alone
And then it's fade away
I see you fade away
Don't ever fade away
I need you here today
Don't ever fade away
Don't ever fade away
Fade away, fade away
Fade away, fade away
Fade away, fade away
Fade away, fade away
She was attracted to trouble
Angel at risk
I met her in the summer
She was cheerful
Outgoing, I guess
She was hurt when she was little
At heart she remained a child
She talked too loud in public
But she tasted like candy
Orange-cream candy
I took her to the forest
I tied her to a tree
I monitored the action
At night I kept her company
I took her to the forest
I tied her to a tree
I took all the photos
Digital treat
For people like me
I took her to the forest
I tied her to a tree
I monitored the action
It's astounding
How ruthless we can be
I took her to the forest
I tied her to a tree
I took all the photos
Digital candy
For people like you and me
I took all the photos
Digital treat
For people like me
Digital candy
So digital(2x)
I came up in this spot to show him how I really party
That boy just too excited, want me to be really naughty
I kill him so attracted
Officer get it in
But he so sweet and I might just call him my new new friend
It's just electrifying, got the vybes across our room
He's like my brand new pair a shoes and my fruit of a loom
He wrap me up so tight
My heart just broke a wall
He's so technelogizing I just might call him digital
(2x)
Digital
My digital oh (8x)
As crazy as it may seem
I might just call him my my digital
I know he like just what he see from how he looks at me
Them new brand pair of eyes are staring like I'm on tv
And now I'm just really open
But never caused a seen
Swaying my hips as he walks up down around me
He wanna see me get it
He wanna my style
And if he only knew what he really got into right now
Oh boy a new attract
The Chemistry and all
And he's so technelogizing I just call him digital
(2x)
Digital
My digital oh (8x)
As crazy as it may seem
I might just call him my my digital
The way you stare
Is so electrifying
I am connected so you staring while I'm misbehaving
Just have some fun and move
The feeling in ya vibes
Just makes me wanna lose my head, make me lose my mind
Jjjust how ya get it
Jjjust how ya style
I'm all of what he want
But he adding in right now
He just my type a guy
Mmr get it in
And boy I'm looking for that type to make my new new friend
(Hook 3x)
Digital
My digital oh (8x)
As crazy as it may seem
I might just call him my my digital