MTV3 is a Finnish commercial television station owned by Bonnier. It had the biggest audience share of all Finnish TV channels until Finnish Broadcasting Company’s Yle TV1 took the lead. The letters MTV stand for Mainos-TV (advertisement television), due to the channel getting its revenue from running commercials. Number 3 was added later, when the channel was allocated the third nation-wide television channel and it generally became known as "Channel Three" – Finnish Broadcasting Company’s Yle TV1 and Yle TV2 being the first two – and also to distinguishing it from the later MTV Finland. The channel's logo is a stylized owl, changed to an owl's eye after an image renewal in 2003. MTV3 currently has about 500 employees.
MTV3 started on August 13, 1957, the first commercial television network in Finland, nation-wide commercial TV station in Europe. In Finland it was preceded by the regional TES-TV commercial channel. It was originally known as MTV with programmes broadcast on the two channels of Yle. MTV was allocated its own channel after 1986, when Kolmoskanava (TV3) was born as a joint venture between Yle, MTV, and Nokia. MTV3 was born in 1993 when MTV took over the shares of TV3 from Yle and Nokia and MTV programming switched from the Yle frequencies to the TV3 transmitters. The same year MTV Oy was admitted as a full active member of the European Broadcasting Union.
I was driving through the night
Into an endless tunnel of fog
When it dawned on me something was wrong
I was in a trance, hypnotized
Bored beyond belief, I was listening to the same old song
I know every lick, every word every nuance
I'm on first name terms with the crew
But I'd better get used to this poop du jour
Sure as hell they won't play anything new
Oh yes, I love you really
Classic Rock Radio
Oh, my dear it's time for bed
Time for you to go
Everyone is asleep
The pirates took to the water stole the charts
But sadly that didn't go down well with those upstairs
Who require loyalty, the establishment considered
That the uncontrolled appreciation of music
Was a danger to royalty, the mighty empire roared
As Cash 'n' Everitt on the high seas
Looked like they'd get blown out of the water
They did of course eventually come ashore
As meek as mice or to be more accurate as lambs to the slaughter
Oh yes, I love you really
I stand to attention
Oh, Fanny, I love you dearly
Something else I should mention?
You sweet thing
Let's not talk about MTV
I don't even want to start
I want to take a look at Classic Rock Radio
We're talking about the state of the art
Mr Grover 'n' Mr Gillian
You musta made a million
The night that Frank Zappa caught on fire
Could you tell us all about it
Keep it short and use my version
Or everyone out there'll think I'm a liar
We can speak about bananas for one second
Just because I understand
You have to get them off your chest
But in the meantime while you're talking
Could you do some more of these here ID's
And then this station might maintain some interest
Oh yes, I love you dearly
But why do you exist?
Oh yes, I love you really
And so I know that I have seen the ending of this story,I
see your ideology in technicolor glory.
What can I believe when all I can achieve,
Is leading my own revolution from the four walls built in
side my head?
I can't believe the lies you told me. (I can't believe.)
I can't believe that I believed you. (I can't believe.)
Who will see their soul on MTV?
So take a break today and make yourself at home forever,
The futures better in the past, it must be now or never.
If you take your eyes away from the prize,
You'd better turn the lights out, lock the doors, you
know that you'll be left for dead.
I can't believe the lies you told me. (I can't believe.)
I can't believe that I believed you. (I can't believe.)
Who will see their soul on MTV?
Their soul on MTV.
I can't believe the lies you told me. (Their soul on
MTV.)
I can't believe that I believed you.
Who will see their soul on MTV?