Success Stories

AGT invites TV viewers to participate directly in the live show.

Star hosts took over each other’s Twitter accounts to live-tweet show.

ABC’s Scandal uses existing fans to recruit new ones.

CBS launches new show with a successful Twitter strategy.

Without a net: How a TV show built social buzz for a daring stunt.

How the cast shared photos and promoted a hashtag to boost fan engagement.

The secretary’s return to Twitter drew new followers to @StateDept account.

President Barack Obama took Twitter questions on the economy.

President Kirchner explained news involving re-routing of plane.

The education secretary hosted an impromptu, successful Q&A on a Saturday.

Iraqi Ambassador to U.S. hosted 90-minute Twitter Q&A.

Tweets fueled excitement for release of Secretary Jack Lew’s signature.

Prime Minister Stephen Harper gave the facts directly to the people.

The National Transportation Safety Board updates the public during a crisis.

Parisians tweet their love for their city.

Politicians use Twitter to take their message to the masses.

The public turned to Twitter to voice support of Kentucky senator’s filibuster.

NASA invited space fans to a social media event to build buzz before launch.

How the Navy kept the facts straight during the Navy Yard shooting.

Twitter was integral part of conversation around #UNGA from the beginning.

Protest inside and outside of statehouse was captured on Twitter and Vine.

How @KCChiefs used Twitter to fuel their record-breaking Arrowhead Stadium roar.

The decorated Olympian live-tweets from @Ravens during a December game.

The NFL used Twitter to integrate #NFLMockDraft into its programming.

Roger Federer aces impromptu Q&A, asking fans questions with #AskedRF.

Fans used #countonkobe to join the Lakers superstar’s conversation.

The model and NBA star live-tweet from @49ers and increase engagement.

Legendary coach drives the conversation around college basketball’s biggest event.

ESPN’s flagship show asks viewers to contribute highlights on Twitter.

Olympians interact with fans and answer their questions.

Fans vote as MLB and its players live-tweet during the All-Star Game.

Wimbledon shares news around the world on Twitter.

GMA drove conversation around a live concert with a flurry of Tweets and videos.

@HuffingtonPost had comedian Bill Maher live-tweet the State of the Union.

The Globe kept the public informed and found new tips through Twitter.

Activists, celebrities and others swarm to Twitter over orca documentary on CNN.

Tweeting real-time updates from the Whitey Bulger trial.

How @TODAYshow engaged viewers in the government shutdown debate.

Making a common discussion topic your own.

Rapper uses Twitter to “Feel this moment” with his fans.

Fans were encouraged to find hidden easter eggs in band’s music video.

The singer-songwriter uses Twitter to dedicate songs to fans on her tour.

The band sent fans to local libraries around the world using Twitter.

How the band documented its tour in six-second increments.

Musician uses Vine to give fans a virtual backstage pass to a big show.

MTV invites TV viewers to vote for the hottest artist of the summer.

#GivingTuesday campaign succeeded in sharing message, influencing the public.

How a charity uses Twitter in creative ways to build a huge following.

Twitter helps a nonprofit promote education in developing countries.

The Pope uses Twitter to connect with remote followers.

Faith leader Sri Sri Ravi Shankar connected with his followers on Twitter.