The ʻAva Ceremony is one of the most important customs of the Samoa Islands involving a solemn ritual where a ceremonial beverage is shared to mark most important occasions in Samoan society. The Samoan word ʻava (pronounced with the glottal stop) is a cognate of the Polynesian word kava associated with the kava cultures in Oceania. Both terms are understood in Samoa.

The 'Ava ceremony within Samoan culture retains the same ritual pattern with slight variations depending on the parties involved and the occasion. It always includes speeches and oratory and the formal drinking of 'ava, including women if they are part of the ceremony, with special attention paid to precedence in drinking order. One of the most important occasions for the 'Ava ceremony is during the bestowal of matai chiefly titles.

In Samoa, no constitutive gathering, no important undertaking, no valediction, no consequential ceremony, no momentous event whether pleasurable or otherwise, no trial by oath, is complete and worthy the name without the 'Ava ceremony.

Samoa (ⁱ/səˈmoʊ.ə/; Samoan: Sāmoa, IPA: [ˌsaːˈmoa]), officially the Independent State of Samoa (Samoan: Malo Sa'oloto Tuto'atasi o Sāmoa), formerly known as Western Samoa, is a country encompassing the western part of the Samoan Islands in the South Pacific Ocean. It became independent from New Zealand in 1962. The two main islands of Samoa are Upolu and one of the biggest islands in Polynesia, Savai'i. The capital city, Apia, and Faleolo International Airport are situated on the island of Upolu.

Samoa was admitted to the United Nations on 15 December 1976. The entire island group, inclusive of American Samoa, was called Navigators Islands by European explorers before the 20th century because of the Samoans' seafaring skills.

The oldest date so far from pre-historic remains in Samoa has been calculated by New Zealand scientists to a likely true age of circa 3,000 years ago from a Lapita site at Mulifanua during the 1970s.

The origins of the Samoans is closely linked to modern research about Polynesia in various scientific disciplines such as genetics, linguistics and anthropology. Scientific research is ongoing although a number of different theories exist; including one proposing that the Samoans originated from Austronesian predecessors during the terminal eastward Lapita expansion period from Southeast Asia and Melanesia between 2,500 and 1,500 BCE. The Samoan origins are currently being reassessed due to new scientific evidence and carbon dating findings from 2003 and onwards.