In marketing language, a gimmick is a unique or quirky special feature that makes something "stand out" from its contemporaries. However, the special feature is typically thought to be of little relevance or use. Thus, a gimmick is a special feature for the sake of having a special feature. It began, however, as a slang term for something that a con artist or magician had his assistant manipulate to make appearances different from reality. Such things as the manipulating of a gaming wheel led to the idea of a "gimmick" being used.
In marketing, product gimmicks are sometimes considered mere novelties, and not really that relevant to the product's functioning, sometimes even earning negative connotations. However, some seemingly trivial gimmicks of the past have evolved into useful, permanent features. According to the OED, the word is first attested in 1926, defined in the Wise-Crack Dictionary by Main and Grant as "a device used for making a fair game crooked".
Finding a successful gimmick for an otherwise mundane product is often an important part of the marketing process. For example, toothbrushes are often given various gimmicks, such as bright colors, easy-grip handles, or color-changing bristles so they appear more exciting to consumers. This is often done when trying to appeal to children or excitable adults, who often get more excited about the gimmick than the product. Electronic toys and hand-held devices are often appealing because of a gimmick that they offer.
Kanye Omari West ( /ˈkɑːnjeɪ/; born June 8, 1977) is an American musician, film director and fashion designer. West first rose to fame as a producer for Roc-A-Fella Records, where he eventually achieved recognition for his work on Jay-Z's album The Blueprint, as well as hit singles for musical artists including Alicia Keys, Ludacris, and Janet Jackson. His style of production originally used pitched-up vocal samples from soul songs incorporated with his own drums and instruments. However, subsequent productions saw him broadening his musical palette and expressing influences encompassing '70s R&B, baroque pop, trip hop, arena rock, folk, alternative, electronica, synthpop, and classical music.
West released his debut album The College Dropout in 2004, his second album Late Registration in 2005, his third album Graduation in 2007, his fourth album 808s & Heartbreak in 2008, and his fifth album My Beautiful Dark Twisted Fantasy in 2010. West released a collaborative album, Watch the Throne with Jay-Z in 2011, which is the duo's first collaborative album. His five solo albums, all of which have gone platinum, have received numerous awards and critical acclaim. As of 2012, West has won a total of eighteen Grammy Awards, making him one of the most awarded artists of all-time. All albums have been very commercially successful, with My Beautiful Dark Twisted Fantasy becoming his fourth consecutive No. 1 album in the U.S. upon release. West has had 5 songs exceed 3 million in digital sales as of July 2011, with "Gold Digger" selling 3,086,000, "Stronger" selling 4,402,000, "Heartless" selling 3,742,000, "E.T." selling over 4,000,000 and "Love Lockdown" selling over 3,000,000 placing him third in overall digital sales of the past decade. He has sold over 30 million digital songs in the United States making him one of the best-selling digital artists of all-time.
Kimberly Noel "Kim" Kardashian (born October 21, 1980) is an American socialite, celebutante, television personality, model, actress and businesswoman. She is known for starring in Keeping Up with the Kardashians, the E! reality series that she shares with her family, and its spin-offs including Kourtney and Kim Take New York.
Prior to the development of her career as a reality television star, Kardashian gained notoriety as the subject of a sex tape that subsequently resulted in a court awarding her $5 million. She has been involved in the production of several lines of clothing and fragrances. In 2010, she was the highest earning reality star, with estimated earnings of $6 million, and is one of the most highly documented and followed celebrities in the world in popular media.
In August 2011, Kardashian married basketball player Kris Humphries in a widely publicized ceremony. In October 2011, Kardashian filed for divorce, 72 days after the wedding.
Kardashian was born in Los Angeles, California, the daughter of attorney Robert Kardashian and his wife Kris Kardashian (née Houghton). Her father was a third generation Armenian American, and her mother is of Dutch and Scottish descent. Kardashian has two sisters, Kourtney and Khloé, and one brother, Robert. She has stepbrothers Burton Jenner, Brandon Jenner, and reality TV star Brody Jenner, step-sister Casey Jenner, and half-sisters Kendall Jenner and Kylie Jenner. She attended Marymount High School.
There's a whisper in the wires, no love
Of a black train-a-comin', no love
From the heart of the desert, no love
And the rhythms of my hometown
My eyes are open, no love
Watching for the train, no love, no love
Just a breath across the ocean
Feel no love
If it flies, it dies
Flags into a pocket, no love
We're standing on a platform
Feel no love
In everyone a hook line, no love, no love
Against me making time
Feel no love
Whisper in the wires, no love
Of a black train-a-comin', no love, no love
From the heart of the desert, no love
And the rhythms of my hometown
And the rhythms of my hometown
Feel no love
There's a whisper in the wires, no love
Of a black train-a-comin', no love
From the heart of the desert, no love
And the rhythms of my hometown
My eyes are open, no love
Watching for the train, no love, no love
Just a breath across the ocean
Feel no love
If it flies, it dies Flags into a pocket, no love
We're standing on a platform
Feel no love
In everyone a hook line, no love, no love
Against me making time
Feel no love
Whisper in the wires, no love
Of a black train-a-comin', no love, no love
From the heart of the desert, no love
And the rhythms of my hometown
And the rhythms of my hometown
Feel no love
And the rhythms of my hometown
Chased by a dark cloud negativity the story of my
so called life questions no answers no actions just words
i can't find a direction to turn no easy steps the road
to success you keep me depressed I'm always depressed
hang with me hand and hand you changed search to rearrange the way
we communicate
A god made human is what you are yet you're acting like a god
Retched is the plot stirred in the pot just want to be active
hands to hands you change need to be noticed look back to focus
hocus pocus you're done
On a dim you stand no weakness to ignore ego like mentality you talkin
mighty high you live to love to lie can't understand why give me
another try look in the mirror boy you're nothin but a toy you live
a gimmick you're like a puppet
hang with me hand and hand you changed search to rearrange
the way we communicate
A god made human is what you are yet
you're acting like a god
Retched is the plot stirred in the pot
just want to be active hands to hands you change need to be noticed
look back to focus hocus pocus you're done I made you
I broke you believed you realize this time I came prepared
Pensando que decirte a ti porque eres asi con tu gente ie lo digo