ITV Yorkshire, previously known as Yorkshire Television and sometimes unofficially abbreviated to YTV, is the British television service provided by ITV Broadcasting Limited for the Yorkshire franchise area on the ITV network. Until 1974, this was primarily the three ridings of Yorkshire and associated areas served by the Emley Moor television transmitter. Following a re-organisation in 1974 the transmission area was extended to include Humberside, Lincolnshire and parts of Nottinghamshire, Derbyshire and North and West Norfolk, served by the Belmont transmitter.

The 1967 franchise round stipulated that the influential pan-North region, the licence for which was owned by Granada Television based in Manchester, had to be split up. Consequently it was decided that Granada would keep the North West franchise and a new franchise created for Yorkshire. Two consortiums applied for the franchise, Telefusion Yorkshire Ltd and Yorkshire Independent Television, the former having large financial backing (supported by the Blackpool-based Telefusion television rental chain) and the latter having the better plans (but fewer resources). Yorkshire Television itself was formed via a 'shotgun marriage' between the aforementioned two applicant groups. It went on air on 29 July 1968 from purpose-built colour studios in Leeds, the first of their kind in Europe. It also has smaller district offices in Hull and Lincoln.

Yorkshire (/ˈjɔːkʃə/) is a historic county of Northern England and the largest in the United Kingdom. Due to its great size in comparison to other English counties, functions have been increasingly undertaken over time by its subdivisions, which have also been subject to periodic reform. Throughout these changes, Yorkshire has continued to be recognised as a geographical territory and cultural region. The name is familiar and well understood across the United Kingdom and is in common use in the media and the military, and also features in the titles of current areas of civil administration, such as North Yorkshire, South Yorkshire, West Yorkshire and East Riding of Yorkshire. The county's name is commonly abbreviated as Yorks.

Within the borders of the historic county of Yorkshire are areas which are widely considered to be among the greenest in England, due to the vast stretches of unspoiled countryside in the Yorkshire Dales and North York Moors and to the open aspect of some of the major cities. Yorkshire has sometimes been nicknamed God's Own County. The emblem of Yorkshire is the white rose of the English royal House of York, and the most commonly used flag representative of Yorkshire is the White Rose on a dark blue background, which after years of use, was recognised by the Flag Institute on 29 July 2008.Yorkshire Day, held on 1 August, is a celebration of the general culture of Yorkshire, ranging from its history to its own dialect.