RSVP
Overview
Nearly half of Australian singles have tried online dating, making RSVP an effective way to tap in to a large pool of the Australian population.
Every day, over 1,000 new members sign up (2,000 during New Year to Valentine’s peak season) and more than 60,000 Kisses are sent between members. Over 223,000 visit the site every month.
Source: Nielsen Hybrid, Mar 2014.
Audience
Mirroring Australia’s population spread, the majority of RSVP’s members are based on the eastern seaboard.
Today, online dating is mainstream and used by a varied cross-section of the population – not limited to a particular age group, and with an even gender split.
Age demographics:
- 18- 24 years: 13%
- 25-34: 19%
- 35-49: 23%
- 50-64: 32%
- 65+: 9%
Source: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Feb 2014, Nielsen Online Ratings, Feb 2014, people 14+ only.
Our heritage as the longest running online dating site in Australia, together with the choice of services that we offer members makes RSVP Australia’s most trusted online dating site – and an increasingly popular choice for the over 50s. Nearly half of Australian singles have tried online dating, making RSVP an effective way to tap in to a large pool of the Australian population.
Contacts
For more information please contact your Fairfax Media sales representative or refer to the Contact Us section.
RSVP
Overview
RSVP.com.au is part of the Fairfax Digital Network. It is the leading destination in Australia for dating.
As the popularity of online dating continues to grow, our RSVP Date of the Nation Report (2012) shows that 48% of single people have tried it – making rsvp.com.au a targeted way to tap in to a mainstream audience.
Our highly targeted dating process means that we have a wealth of information on our members, enabling highly targeted campaigns to be built across the site (mobile and tablet) as well as via our email database and our events.
Unlike other websites, we not only collect age, life-stage and geographic demographics but also detailed information on member lifestyle, personal preferences and habits.
The emotive nature of dating means our members are highly engaged with our communications with high open rates and time on site. Time on site (including mobile; which is over 22 minutes per visit) averages 14 minutes per visit and in peak 19 minutes per visit. Open rates of our eDMs are on average 25%.
Since 2008 we have also offered member groups – a way for singles to meet others who share the same passions as them. These groups offer advertisers another way to talk to particular niche groups:
Some of our most popular groups include:
- Over 50s and Fabulous – 23,000+ members
- Single Parents – 21,000+ members
- Travel Bug – 23,000+ members
- Arts & Culture – 27,000+ members
Contacts
For more information contact your Fairfax Media sales representative or refer to the Contact Us section.
Overview
RSVP has mobile solutions across iPhone and Android, as well as a m-site that is supported on all smart-phones
49% of RSVP members use one of our mobile solutions on a regular basis, with over 3 million visits on average (3.9 million in January 2013).
RSVP mobile solutions give members all the features they have come to recognise and enjoy from our desktop offering in the palm of their hand anywhere at any time.
Our mobile solution is growing by 15% of pageviews a month, with mobile traffic estimated to overtake desktop users in 2014.
We aim to stay at the forefront of mobile for the dating industry so continuously invest in these platforms.
Source: Google analytics
Contacts
For more information contact your Fairfax Media sales representative or refer to the Contact Us section.