Seoul Broadcasting System (SBS) KRX: 034120 is a national South Korean television and radio network. It is the only private commercial broadcaster with wide regional Network affiliates to operate in the country. On March 17, 2009, the company legally became known as SBS, changing its corporate name from Seoul Broadcasting System (서울방송그룹). Seoul Broadcasting System (서울방송그룹) is still commonly used today. SBS TV transmits on Channel 6 for Analog and Digital, Channel 59 for Cable.

SBS was launched and formed on the day MBC celebrated its 30th Anniversary on October 9, 1991. SBS is the second commercial broadcaster in South Korea after MBC (Munhwa Broadcasting Corporation). The purpose was to become an attractive and alternative channel to the audience that before 1990 mastered by Munhwa Broadcasting Corporation (MBC). In 1980s, MBC was a mouthpiece of the KBS to broadcast sporting events like the FIFA World Cup 1986. After the democratic reform in 1987, as well as the separation of MBC from KBS, the government allowed having a second commercial station in Seoul on November 14, 1990. SBS began trial transmissions on its television and radio channels on December 1, 1990 in Seoul. The first regular SBS broadcasts was launched on March 20, 1991. Initially SBS only broadcast terrestrially in Seoul and its surrounding areas.

Seoul (Korean pronunciation: [sʌ.ul] ( listen), English /soʊl/), officially the Seoul Special City, is the capital and largest metropolis of South Korea. A megacity with a population of over 10 million, it is the largest city proper in the OECD developed world. The Seoul National Capital Area is the world's second largest metropolitan area with over 25 million inhabitants, which includes the surrounding Incheon metropolis and Gyeonggi province. Almost a quarter of South Koreans live in Seoul, half of South Koreans live in the metropolitan area, along with over 275,000 international residents.

Located in the Han River, Seoul has been a major settlement for over 2,000 years, with its foundation dating back to 18 B.C. when Baekje, one of the Three Kingdoms of Korea, established its capital in what is now south-east Seoul. It continued as the capital of Korea during the Joseon Dynasty and the Korean Empire. The Seoul National Capital Area is home to four UNESCO World Heritage Sites: Changdeokgung, Hwaseong Fortress, Jongmyo Shrine and the Royal Tombs of the Joseon Dynasty.

Lee Jung Hyun is a Korean pop singer and actress. She is widely known as "The Techno Warrior" or "The Techno Queen", but due to other singers singing Techno, she changed her title to "The Queen of Transformation". Her English name is AVA and her Japanese name is Hyony.

She made her movie debut at the age of 16 in A Petal, which won domestic and foreign film awards.

Before releasing her first solo music she featured as a guest vocalist on the Jo PD single "Fever", also appearing in the music video. She also appeared in the music video for Goofy's "The Rule of the Game".

Lee assumes a unique persona for each album, such as a mermaid, Barbie doll, tribal queen, soldier, Korean folk dancer, belly dancer, or princess of the sea. She has garnered many nicknames over the years, including Techno Queen of Korea, Ms. Charisma, Little Giant, and Queen of Change.

Her early work is techno-style dance music. Her first single, Wa (와, "Come") topped the Korean charts for three weeks, while her second, Bakkwo (바꿔, "Change") won awards for Best Song and Most Broadcast Song. These two songs in particular were covered by artists throughout Asia and Europe. Many of her earlier songs are sung in an angry mood, from the perspective of a rejected lover.

Lee Jung aka J. Lee (born Lee Jung Hee, 이정희, on October 24, 1981) is a South Korean singer and actor. He made his debut as a member of 7 Dayz; Lee has since become a solo singer. Although his last album has underperformed, he has continued his popularity by becoming a mainstay on KBS's Heroine 6, becoming part of the "Gag Team 3" with Shin Jung Hwan from Country Kko Kko and Kim Jong Min from Koyote.

In January 2007, Lee claimed that another singer used his voice to debut. He stated that he heard his recording being used by another artist by viewing the performance on television. He previously thought the song was going to be his debut song to launch his singing career. "Lee Jung lipsynch singer" went on to become most searched keyword at one point.

He joined the Korean marines on October 12, 2008.

Coco Lee (Chinese: 李玟; pinyin: Lǐ​ Wén​; born Ferren Lee, 17 January 1975, Hong Kong) is an American singer-songwriter, record producer and actress. Lee commenced her career in Hong Kong but, after becoming popular in Taiwan, she was subsequently considered a Taiwanese artist. She is the only Asian artist to have multiple "Top 3" singles in the MTV Asia Hitlist and "Do You Want My Love" also entered the US music charts. Lee speaks Cantonese, Mandarin Chinese and English fluently, and her first full-length English language album was Just No Other Way.

As a Chinese American, Lee is the first and only person of Chinese ethnicity to perform at an "Oscars" ceremony; she performed the Academy Award composition nominated for Best Original Song, "A Love Before Time" (from the movie Crouching Tiger Hidden Dragon) for the 73rd Academy Awards in Los Angeles, United States (US). She provided the voice of Mulan in the Mandarin version of Disney's animated feature of the same name.

In 2001, Asia Weekly magazine named Lee as one of the most powerful people in Asia on their Power 50 list.