Dana White (born July 28, 1969) is the current President of the Ultimate Fighting Championship (UFC), a mixed martial arts organization based in the United States.

Born in Manchester, Connecticut on July 28, 1969, White grew up in Las Vegas, Nevada, Ware, Massachusetts and Levant, Maine. White is a passionate Boston Red Sox fan. During his youth, he bounced back and forth between Boston and Maine. He attended the University of Massachusetts Boston but did not finish; however, while there he did launch a boxing program for inner-city youth.

White has a background as an aerobics instructor. In 1992, White established Dana White Enterprises in Las Vegas. He conducted aerobics classes at three gyms in the Las Vegas area and began managing MMA fighters Tito Ortiz and Chuck Liddell.

While working as a manager, White learned that Semaphore Entertainment Group, the parent company of the UFC, was looking for a buyer for the UFC. White contacted childhood friend Lorenzo Fertitta, an executive at Station Casinos, and a former commissioner of the Nevada State Athletic Commission. Within a month, Lorenzo and his older brother Frank bought the UFC, with White installed as its president. White currently owns about 9% of Zuffa, LLC, the entity the Fertitta brothers created to own and manage the UFC.

Jacob Christopher "Tito" Ortiz (English: /tɪtɵ ɔərtɪs/) (born January 23, 1975) is an American mixed martial artist and former UFC Light Heavyweight Champion, having held the title from April 14, 2000 to September 26, 2003. Along with fighters like Randy Couture and Chuck Liddell, he was one of the sport's early stars. Ortiz ultimately became the biggest pay-per-view draw of 2006 for his fights with Liddell, Forrest Griffin, and Ken Shamrock.

Outside of his fighting career, Ortiz is the CEO of the Punishment Athletics MMA equipment and clothing line. He also owns an MMA training gym called Punishment Training Center, which is located in Huntington Beach, CA.

Jacob Christopher Ortiz was born to Samuel and Joyce Ortiz. He received his nickname "Tito," which means tyrant, from his father when he was a year old. He is the fourth child of his mother, Joyce, who had three sons from a previous marriage. His mixed heritage (Mexican father, American mother) has been reflected in his ring entrances as he has borne both Mexican and American flags.