Yaoi fandom

Yaoi fandom refers to readers of yaoi (also called Boys' Love, BL), a genre of male-male romance narratives aimed at those who participate in communal activities organized around yaoi, such as attending conventions, maintaining or posting to fansites, creating fanfiction or fanart, etc. Most fans are teenage girls or young women. In the mid-1990s, estimates of the size of the Japanese yaoi fandom were at 100,000-500,000 people, but in 2008, despite increased knowledge of the genre among the general public, readership remains limited. In Japan, female fans are called fujoshi, a pun which denotes their way of seeing homosexual relationships in media as being "rotten". English-language fan translations of From Eroica with Love circulated through the slash fiction community in the 1980s, forging a link between slash fiction fandom and Yaoi fandom.

Yaoi fans have been characters in manga aimed at both female otaku and larger audiences (such as the seinen manga Fujoshi Rumi), and in a TV series. At least one butler cafe has opened with a schoolboy theme in order to appeal to the Boy's Love aesthetic. In one study on visual kei, 37% of Japanese fan respondents reported having "yaoi or sexual fantasies" about the visual kei stars.