Bottom-Line Marketing Blog
11 February 2015
When unique opportunities present themselves — in this case, in the form of a festival and a snowstorm — news media companies need to take advantage of the situation. By Scott Stines ... More
Satisfying Audiences Blog
10 February 2015
Though there is a push to expand traditional media companies into the digital space, it would be wise for these companies to expand outside the news realm with events, television, and other innovative opportunities. By Sandy MacLeod ... More
Mobile + Tablets Blog
10 February 2015
Spending time looking into mobile advertising shows that companies are not using targeted or creative advertisements, and that the revenue is clearly much more important than the customer experience. By David Murphy ... More
Bottom-Line Marketing
9 February 2015
Too many management teams are stuck in a company culture that relies on comfortable routines. But innovative organisations are not afraid to actually try new and risky things. By Geoff Tan ... More
Ideas Blog
9 February 2015
What if news media companies have been doing classifieds wrong all along? Although the industry business model was successful for decades, clearly things have changed. Verlag Dierichs took a lesson from companies like eBay that are doing classifieds right. By Harold Grönke ... More
Print Innovations
8 February 2015
From Paddington’s footprints to hidden fairies, newspaper readers still notice print advertisements if designers creatively use the shape of the advertisement to draw attention. By Jessie Sampson ... More
Ideas Blog
8 February 2015
As Grupo Clarín talks with various third-party data vendors as potential partners, the media company is focused on differentiating among audience segments, consumer privacy, and converting browsers to paid readers. By Jeremy C. Fox ... More
INMA News
5 February 2015
News media companies that innovate routinely will be rewarded with regional prizes and a global winner. Deadline to enter is March 6. By Dawn McMullan ... More
Ideas Blog
5 February 2015
The Albuquerque Journal’s dual-focused audience strategy includes the Journal Rewards App, a membership discount benefit that was downloaded by more than 3,200 readers within the first month. By Joseph Leong ... More
More Articles