INMA: Sharing Ideas, Inspiring Change

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Social Media | 12 February 2015

The most influential blogger in Asia Pacific

It is easy to claim that something is the most popular or influential within an insular environment. But looking at the bigger picture — such as who is the most popular blogger in Asia Pacific — creates the opportunity to change a pre-defined perspective. By Alvin Lim ... More

Bottom-Line Marketing Blog

11 February 2015

2 news media companies capitalise on challenges, opportunities to increase audience

When unique opportunities present themselves — in this case, in the form of a festival and a snowstorm — news media companies need to take advantage of the situation. By Scott Stines ... More

Satisfying Audiences Blog

10 February 2015

What if a digital effort is not enough?

Though there is a push to expand traditional media companies into the digital space, it would be wise for these companies to expand outside the news realm with events, television, and other innovative opportunities. By Sandy MacLeod ... More

Mobile + Tablets Blog

10 February 2015

Mobile advertising: A dismal tale of deflated dreams

Spending time looking into mobile advertising shows that companies are not using targeted or creative advertisements, and that the revenue is clearly much more important than the customer experience. By David Murphy ... More

Bottom-Line Marketing

9 February 2015

Now hiring: Chief growth hacker to replace chief marketing officer

Too many management teams are stuck in a company culture that relies on comfortable routines. But innovative organisations are not afraid to actually try new and risky things. By Geoff Tan ... More

Ideas Blog

9 February 2015

Verlag Dierichs turns classified strategy into community strategy

What if news media companies have been doing classifieds wrong all along? Although the industry business model was successful for decades, clearly things have changed. Verlag Dierichs took a lesson from companies like eBay that are doing classifieds right. By Harold Grönke ... More

Print Innovations

8 February 2015

3D, cleverly designed print advertisements engage readers

From Paddington’s footprints to hidden fairies, newspaper readers still notice print advertisements if designers creatively use the shape of the advertisement to draw attention. By Jessie Sampson ... More

Ideas Blog

8 February 2015

Grupo Clarín develops its Big Data strategy with different audiences in mind

As Grupo Clarín talks with various third-party data vendors as potential partners, the media company is focused on differentiating among audience segments, consumer privacy, and converting browsers to paid readers. By Jeremy C. Fox ... More

INMA News

5 February 2015

INMA announces 2nd-annual Global Innovation Awards for media companies

News media companies that innovate routinely will be rewarded with regional prizes and a global winner. Deadline to enter is March 6. By Dawn McMullan ... More

Ideas Blog

5 February 2015

Albuquerque Journal’s subscriber retention strategy focuses on membership, engagement

The Albuquerque Journal’s dual-focused audience strategy includes the Journal Rewards App, a membership discount benefit that was downloaded by more than 3,200 readers within the first month. By Joseph Leong ... More