A-VSB or Advanced VSB is a modification of the 8VSB modulation system used for transmission of digital television using the ATSC system. One of the constraints of conventional ATSC transmission is that reliable reception is difficult or impossible when the receiver is moving at speeds associated with normal vehicular traffic. The technology was jointly developed by Samsung and Rohde & Schwarz.

A-VSB builds on the existing ATSC transmission standard to enhance DTV receivers’ ability to receive the main MPEG transport stream in dynamic environments. The system enables broadcasters to include multiple streams with additional error correction and time diversity encoding for enhanced reception. In addition, A-VSB facilitates synchronization of multiple transmission towers, which should improve coverage with higher uniform signal strength throughout a service area, even in locations that normally would be shielded by obstacles such as hills or buildings.

A-VSB incorporates three new elements: a Supplementary Reference Signal (SRS), a Scalable Turbo Stream (STS), and support for Single Frequency Networks (SFN).