Jim Shoulders

James A. "Jim" Shoulders (May 13, 1928 – June 20, 2007) was an American professional rodeo cowboy and rancher. He is commemorated at the Pro Rodeo Hall of Fame and at the time of his death, was the most successful contestant in the Professional Rodeo Cowboys Association (PRCA). Known as the 'Babe Ruth of rodeo', Shoulders was a spokesperson for a number of commercial products such as Miller Lite, Justin Boots and Wrangler Jeans. He was born in Tulsa, Oklahoma and died in Henryetta, Oklahoma. He was of English descent.

Rodeo career

Shoulders won his first bull riding competition in Oilton, Oklahoma at the age of fourteen. He competed until his retirement due to injury at the age of forty-two. His success at competitions included:

Shoulders was the first competitor to win all three events (bareback, bull riding and all-round) at the PRCA world championships.