Chris Anokute is an A&R executive. While at Capitol Records he oversaw artists including Katy Perry, Joss Stone and Varsity Fanclub. He is currently Senior Vice-President of A&R at Universal Motown.

Anokute's entry point into the music industry came when, at the age of 17, he approached John Houston, father of Whitney, and asked to be part of his management team. Houston hired Anokute as an apprentice.

Shortly started his own management company together with Stephen Chukumba, managing writers and producers in the New Jersey area. Acts they signed included J.U.S. and Alkatraz. At the same time he secured an internship in A&R administration at Def Jam Records, working under A&R executive Rob Mitchell. Once promoted to A&R assistant, he worked on projects including Sum 41, Ashanti, Foxy Brown and Jay Z's The Blueprint.

Anokute discovered the songwriter Alisha Brooks and introduced her to Vada Nobles. Nobles provided a selection of instrumentals to write to, and from one track Brooks created "Pon de Replay". Soon afterwards the song was recorded by the then unknown Rihanna and helped land the 16-year-old a deal with Def Jam Universal. Three months later the song reached number 1 on the Billboard 200.

Edward Christopher "Ed" Sheeran (born 17 February 1991) is an English singer-songwriter who is currently signed to Asylum / Atlantic Records. Sheeran broke through commercially in June 2011, when his debut single "The A Team" debuted at number 3 on the UK chart.

Sheeran was born in Halifax, West Yorkshire to Irish and English parents, before moving to Framlingham, Suffolk; he is a cousin of TV journalist and presenter Gordon Burns. He learned guitar at a very young age, and began writing songs during his time at Thomas Mills High School in Framlingham. His early childhood memories, referred to in a interview on the Zane Lowe show, included listening to Van Morrison on his countless trips to London with his parents and going to an intimate gig with Damien Rice in Ireland when he was 11. He also opened for Nizlopi in Norwich in April 2008 after being one of their guitar technicians. Sheeran began recording in 2005, which led to the release of his first EP, The Orange Room EP. Sheeran also released 2 albums, a self-titled one in 2006 and Want Some? in 2007. He moved to London in 2008 to play gigs, starting off in very small venues, playing every day, to as little as five people. In 2008, he auditioned for the ITV series Britannia High.

Justin Drew Bieber ( /ˈbiːbər/ BEE-bər, born March 1, 1994) is a Canadian Pop/R&B singer-songwriter, musician, and actor. Bieber was discovered in 2008 by Scooter Braun, who came across Bieber's videos on YouTube and later became his manager. Braun arranged for him to meet with Usher in Atlanta, Georgia, and Bieber was soon signed to Raymond Braun Media Group (RBMG), a joint venture between Braun and Usher, and then to a recording contract with Island Records offered by L.A. Reid. Bieber's debut single, "One Time", was released in 2009 and peaked in the top twenty in Canada and charted in the top thirty in several international markets. His debut album, the seven-track EP My World, followed in November 2009, and was soon certified platinum in the United States. He became the first artist to have seven songs from a debut album chart on the Billboard Hot 100.

Katheryn Elizabeth Hudson (born October 25, 1984), known by her stage name Katy Perry, is an American singer, songwriter and actress. Perry grew up with gospel music, and during her first year of high school she pursued a music career as Katy Hudson, releasing her first studio album called Katy Hudson which failed to chart. She recorded a solo album later, which was never released. After signing with Capitol Music Group in 2007, her fourth record label in seven years, she adopted the stage name Katy Perry.

She first gained recognition with the release of her first mainstream album, One of the Boys in 2008, which spawned three Billboard Hot 100 top-ten songs—"I Kissed A Girl", "Hot n Cold" and "Waking Up In Vegas". Perry supported the album with her Hello Katy Tour. In 2010, her third studio album, Teenage Dream (2010), which topped the Billboard 200 chart, and spawned five number one singles—"California Gurls", "Teenage Dream", "Firework", "E.T." and "Last Friday Night (T.G.I.F.)"—Teenage Dream was the only album (after Michael Jackson's Bad)—to do so, and the first female in history to achieve this milestone. She embarked on the California Dreams Tour, which grossed nearly $60 million worldwide. Perry re-released the album under the name of Teenage Dream: The Complete Confection on March 26, 2012, and the re-release has already spawned the number-one single "Part of Me".

Greyson Michael Chance (born August 16, 1997) is an American pop rock singer and pianist whose April 2010 performance of Lady Gaga's "Paparazzi" at a sixth-grade music festival became a hit on YouTube, gaining over 45 million views as of December 3, 2011. Two of his original compositions, "Stars" and "Broken Hearts", gained over 5 and 7 million views respectively on his YouTube channel. His début single, "Waiting Outside the Lines", was released in October 2010. Chance's début album, Hold On 'Til the Night, was released on August 2, 2011.

Chance was born on August 16, 1997 in Wichita Falls, Texas, and currently resides in Edmond, Oklahoma. He is the youngest child of Scott and Lisa Chance. Chance has an eighteen-year-old sister, Alexa, and a twenty-year-old brother, Tanner, both of whom also do music. Chance began playing the piano at the age of 8 and has had three years of piano lessons. He, however, had no formal vocal training.

Of his inspiration, Chance said, "I love artists who are able to communicate their emotions through music and sing from the heart. That’s what I’m hoping to do with my songs." He was emboldened by Lady Gaga after seeing her performance of Paparazzi at the 2009 MTV Video Music Awards. He stated, "I was awestruck by her performance. I love her sense of drama and theatricality. Plus, she’s an amazing singer and piano player." Chance was also inspired by the artists Christina Aguilera, Augustana, John Legend, Elton John, and John Lennon.