Publishing every Tuesday and Thursday, Franklin County News is
the most popular and well read community newspaper in the Franklin area.
During the course of a typical week Franklin County News will reach
58,000* people (unduplicated). It's the perfect tool for connecting with
your Franklin market.
The Franklin County News concentrates on local events and people,
community achievements and sports with a particular emphasis on the
positive aspects of life in Franklin. Regular features include Dining,
Country Living, Motoring and Real Estate, and Home and Building. Country
Living is a monthly Tuesday feature in Franklin County News. Other
regular features include Business Profiles.
58,000 people will read a typical issue of the Franklin County News, this includes:
- 28,000 main income earners
- 26,000 main household shoppers
- 24,000 men 20+
- 27,000 women 20+
Franklin County News has an audited circulation of 25,577
newspapers*. It is delivered free to homes and businesses throughout the
Franklin area.
Circulation area includes Drury, North Waikato, Pukekohe, Waiuku,
Tuakau, Patumahoe, Pokeno, Hunua, Karaka, Clarks Beach, Waiau Pa,
Awhitu, Buckland, Bombay, Kaiaua, Miranda, Maramarua, Mercer, Meremere,
Pukekawa, Onewhero, Port Waikato, Puni, Aka Aka, Otaua, Paerata,
Runciman, Mangatawhiri, Mangatangi, Te Hihi, Kingseat, Ramarama,
Pukeoware, Mauku, Glenbrook, Glenbrook Beach, Waipipi, Kohekohe, Te
Toro, Pollok, Matakawau, Big Bay, Orua Bay, Wattle Bay, Te Kohanga and
Waikaretu.
About the Franklin Area
- Pukekohe is the largest town in
Franklin combining city savvy with country charm with boutique-style
shopping in its main street and a busy central business district.
- Franklin's primary industry is horticulture/agriculture. It is the
largest onion and potato growing area in New Zealand and a major
producer of tomatoes, cucumbers and other vegetables.
- Other
industries of note are the equestrian sector (rapidly becoming the
country's major equestrian area), the motorsport engineering sector and
tourism is growing too.
- Glenbrook Steel Mill remains the district's single largest employer.
For more information please refer to the WRCN Overview Booklet (PDF 6.5MB).
Source for all figures: Nielsen Media Research National Readership Survey Jan - Dec 2010 (All people 10+)
except * Circulation Figures: Audit Bureau of Circulations December 2010.
Newspaper Display Advertising
Display advertising is
located throughout the publication and utilises size, colour,
illustration and typography to attract the reader's attention. Display
advertising is primarily found in the editorial sections but can also be
placed within classified sections if deemed appropriate and relevant.
You can request a preferred position within the newspaper for a fee
or choose "run of paper" whereby the advertisement is placed in any
position in the paper at our discretion. Opting for run of paper
generally results in a reduced charge to an advertiser.
Classified Advertising
Classifieds are advertising only
pages across a number of different categories e.g for sale, trade
services or situations vacant.
Full Page Display
37cm x 26.2cm
Full Page Classified
37cm x 27cm
Column Depth
37.0cm
Column Width
3.4cm
There are 7 Columns Per Page
News Section Ad Width
1 column 34mm
2 columns 72mm
3 columns 109mm
4 columns 147mm
5 columns 184mm
6 columns 222mm
7 columns 262mm
Centrespread 545mm
Classified Section Ad Width
1 column 32mm
2 columns 66mm
3 columns 100mm
4 columns 134mm
5 columns 168mm
6 columns 202mm
7 columns 236mm
8 columns 270mm
Why you should advertise with a Waikato Regional Community Newspaper
Well established brands
Fairfax Media Waikato Regional
Community Newspapers have served their communities for between 15 and 35
years. The brands are well respected and recognised for the valuable
contribution they make to the communities that they serve.
Audited circulation
Waikato Regional Community Newspapers
have independently audited circulation (New Zealand Audit Bureau of
Circulations). As a result you can be confident that our circulation
figures are credible and we deliver exactly what we say we will.
Delivered FREE
WRCN newspapers have excellent penetration
into your local markets. They are delivered free to every letterbox
within each newspaper's circulation area.
Monitored readership statistics
WRCN readership statistics
are published by a reputable research company (Nielsen Media Research).
This information is especially useful for assisting advertisers to make
informed marketing decisions.
Quality Editorial
A strong editorial focus on local news,
views and opinion delivers quality, unbiased and interesting reading
every issue. This ensures that our publications are extremely well read
and have a long shelf life.
Features and Niche Publications
In addition to our regular
editorial Waikato Regional Community Newspapers also publish a range of
special features and niche publications that enable you to target more
specific audiences.
Strong Classified section
WRCN newspapers have strong classified sections that are well supported by our readers to buy and sell locally.
Affordable
WRCN advertising rates are affordable and represent excellent value for money especially when compared to other media options.
Colour
WRCN newspapers offer good availability of colour to help you make your advertisement look more appealing.
Committed sales staff
Our sales consultants provide
friendly face to face service and are committed to building successful
long term business relationships and helping your business to succeed.
Local Knowledge
We employ local people that live and work
in the communities that they serve. As a result our staff offer a
valuable source of local knowledge.
A member of Fairfax Media New Zealand
WRCN newspapers are
members of the Fairfax Media group. This offers access to a vast
resource pool, plus other advertising benefi ts including cross buys and
competitive group rates.
Please refer to the ratecard below for more information
Waikato Region Community Newspaper Ratecard (PDF 1.7MB)
News Sections
Rate loadings for special/guaranteed positions will apply - talk to your sales representative about availability
Classified Rates
The Franklin Country News has a strong
classified section that is well supported by readers to find local
tradesmen/services and buy and sell. Please refer to the rate card for
classified rates.
Insert Rates
A full circulation breakdown (including
minimum requirement) is available on request. All inserts must comply
with our insert specifications.
Advertising space is sold in column/cm units. 1 column width x 1cm deep = 1 column/cm.
To calculate your advertising/schedule cost, use the Advert Pricing Formula below:
Advert height (cm) x advert width (columns) x rate + colour (if applicable) = $ PRICE + GST
Rate loadings for special/guaranteed positions will apply - talk to
your sales representative about availability. To ensure publication of
your advertisement the booking and print ready files must be received by
the appropriate deadlines.
Selecting your medium
Selection of your advertising medium
and your media mix is crucial to the success of your advertising
campaign. An informed decision is essential.
All Fairfax Waikato Regional Community Newspapers form an integral
part of their readers (your customers) lives. Your customers rely on us
for local news, information and comment that other media simply do not
supply. Our readers depend on your advertising to help them to make
informed buying decisions.
Our readers plan, shop, discuss, debate, select, reject and decide
important aspects of their lives on the basis of what they read in their
community newspaper. By advertising in a Fairfax Waikato Regional
Community Newspaper you are not only selecting the most powerful medium
in terms of readership, you are also placing your message in a trusted
local reading environment.
Fairfax Waikato Regional Community Newspapers not only offer you a
massive reach within their respective markets, but a quality environment
that ensures the reading of your message-and not necessarily only once!
The best news is that we have thousands and thousands of readers who
eagerly await our newspapers. Just think... these thousands could be
reading all about your business this week!
Tuesday Publication Day
Booking Deadline: 3pm Wednesday before publication
Copy Deadline: 3pm Wednesday before publication
Classified Deadline: 3pm Friday before publication
Thursday Publication Day
Booking Deadline: 3pm Monday before publication
Copy Deadline: 3pm Monday before publication
Classified Deadline: 3pm Tuesday before publication
Cancellation Policy
Cancellations made after the booking
deadline and up until the day prior to publication will incur a
cancellation fee of 50% of the total price of the booked advertisement.
Cancellations made the day prior to publication will be charged the
total price of the booked advertisement. All cancellations must be in
writing.
Advertising Specifications (PDF 107.3KB)
Bookings can be made through the Franklin County News, Waikato Regional Community Newspapers, fcn@wrcn.co.nz or your agency representative.
Classified Advertising
Contact Name: Sheree Tapara
Phone: +64 9 2370400
Fax: +64 9 238 9744
Email: sheree.tapara@fairfaxmedia.co.nz
Address: 217 King Street, Pukekohe, Auckland 2340
Postal: Address P.O Box 14 Pukekohe, Auckland 2340
Agency Bookings
Contact Name: Jay Berryman
Company: Waikato Regional Community Newspapers
Phone: 07 849 9535
Email: jay.berryman@fairfaxmedia.co.nz
Address: 70 Foreman Road, Te Rapa, Hamilton
Postal: Private Bag 3086, Waikato Mail Centre, Hamilton 3240
Editor
Contact Name: John Brown
Ph: +64 9 237 0410
Fax: +64 9 238 9744
Email: john.brown@fairfaxmedia.co.nz
Address: 217 King Street, Pukekohe, Auckland 2340
Postal Address: P.O Box 14, Pukekohe, Auckland 22340
Manager and Advertising Manager
Contact Name: Claire Monaghan
Phone: +64 9 237 0411
Fax: +64 9 238 9744
Email: claire.monaghan@fairfaxmedia.co.nz
Address: 217 King Street, Puekohe, Auckland 2340
Postal Address: PO Box 14, Pukekohe, Auckland 2340