The Dargaville & Districts News was founded in 1992 and has since
become a well respected community newspaper serving readers in the
Kaipara and surrounding districts. Original owner, Peter Martin,
published and distributed the paper until it was sold to Independent
Newspapers Ltd (INL) in 2000. It came under the management of
Independent Community Newspapers Ltd (ICN), based in Pukekohe, which
already managed two other Northland newspapers - Northern News and The
Bay Chronicle.
INL was sold to Fairfax Media in July 2003 and since July 2004 the
Dargaville & Districts News has been managed by Suburban Newspapers
Ltd.
Dargaville is the principal centre of what is a predominantly rural area. It is also the world's centre for kumara growing.
The Circulation area includes all of the Kaipara district including
Dargaville, Te Kopuru, Ruawai, Paparoa, Maungaturoto to Mangawhai and
all rural areas. To the north as far as Waipoua, south to Pouto and to
Tangiteroria and Mangawhai in the east.
Newspaper Display Advertising
Display advertising is located throughout the publication and
utilises size, colour, illustration and typography to attract the
reader's attention. Display advertising is primarily found in the
editorial sections but can also be placed within classified sections if
deemed appropriate and relevant.
You can request a preferred position
within the newspaper for a fee or choose "run of paper" whereby the
advertisement is placed in any position in the paper at our discretion.
Opting for run of paper generally results in a reduced charge to an
advertiser.
Classified Advertising
Classifieds are advertising only pages across a number of different
categories e.g for sale, trade services or situations vacant.
Premium Positions
Advertisers are able to purchase front page solus positions, back
pages, premium pages and specific positions, subject to availability.
Standard Sizes
Run of Paper display ads range from 8cm high x 7.5cm wide to a full page at 38cm high x 27cm wide.
Classified - Run-ons minimum of 3 lines to boxed ads with discounts available for regular volume advertising.
Run of Paper (ROP)
The Dargaville News publishes ROP on Wednesdays.
Sections are Local News and regular features on Health, Beauty, Business, Lifestyle, Sport, Education.
Features available are:
Local Rural - monthly
Regional Spotlights - monthly
Focus on Education - quarterly
The Health Report - quarterly
Christmas feature - yearly
Advertorials are available for every 8 ads placed in a feature.
Reader advertisements are also accepted, they must contain the following:
- reader advertisements must be entirely contained within a ruled border
- the text may be set in ordinary news type
- the word ADVERTISEMENT must be set in 14pt capitals and in bold,
and must be placed inside the border at the top left-hand corner of the
advertisement or centred at the top.
Online
The Dargaville & Districts News is available online at:
www.stuff.co.nz/auckland/northland/local-news/dargaville-districts
http://dargavilledistrictnews.realviewdigital.com/
Wraps
Extermal wraps are available around the outside of the Dargaville & Districts News.
Inserts
Catalogues and flyers are distributed in the Dargaville News and
delivered to letterboxes where junk mail and circulars are not
permitted.
Contact: Daniel Cho phone +64 9 925 9619, email inserts@snl.co.nz
Ad-tachments are also available on request.
How to calculate a rate
The Dargaville & Districts News has a number of varying rate levels depending on volume and position in the paper.
Solus or special loading positions are available for an added percentage rate
The total amount is exclusive of gst
Multi-Paper bookings apply to the four northern papers, The Whangarei
Leader, Northern News, The Bay Chronicle and the Dargaville and
District News. This applies for insertions of the same material in the
same week.
Retail Ratecard 2011 (PDF 849.6KB)
Agency Ratecard 2012 (PDF 273.7KB)
Classified non display bookings can be placed through a Classified Sales Consultant, by phoning 0800 022 812 or emailing north.class@snl.co.nz
Deadlines
Booking deadlines for display advertising are:
Wednesday the week prior to publication at 3pm
Camera ready material deadlines for display advertisements are:
Monday 9am
Classified booking and material deadlines are:
Monday prior 11.30am
Note: Statutory holidays will affect all deadlines
Specifications
Camera ready ads high resolution pdf
Images - jpeg
Logos - tif or eps
Suburban Newspapers Pre-Press specifications (PDF 142.2KB)