Clutha Leader
Reaching 90% of the population in its circulation area the Clutha
Leader is the right choice for advertisers wanting to target consumers
in this district.
The community newspaper provides Clutha district residents with their
weekly dose of local news, events and advertising information.
Situated on the South East coast of the South Island towards the
Otago border the region is primarily supported by successful
agricultural opportunities with many types of farming and forestry
dominating the area's economy.
With major community events like the Catlins Coast Rally, the Lights
on Lawrence Festival and the Rural Women's Week, the Clutha Leader is
the perfect vehicle to tap into this prosperous market.
| Published |
Weekly - Thursday
Morning Issue |
| Editor |
Mark Hotton |
| Cover Price |
Free |
| Page Size |
Run of Paper, 37cmx7col
Classified, 37cmx8col
|
| Readership |
Average issue, 21,000
Source: Nielsen CMI Q3 2013 - Q2 2014
|
| Circulation |
9,005
Source: NZ Audit Bureau of Circulation, 12 months to Dec 2013 |
| Other Editions |
Clutha Leader digital edition |
With an average issue readership of 8,000 the Clutha Leader is the
right choice to advertise in if you are looking to target consumers in
the lucrative Clutha District.
Launched in 1874 the Clutha Leader is one of the oldest newspapers in
New Zealand. This proud sense of tradition and loyalty to the community
is seen through the paper's focus on providing residents with local
news and stories to keep them updated and entertained.
The Clutha Leader targets all households in the Clutha district and
its readers cover a wide range of income groups. Readers are relatively
budget conscious when it comes to the household shopping, but also like
to splash out on clothes, their homes and brands their children prefer.
Its high readership reach makes the Clutha Leader a valuable tool for advertisers to reach potential customers.
Newspaper Display Advertising
Display advertising is located throughout the publication and
utilises size, colour, illustration and typography to attract the
reader's attention. Display advertising is primarily found in the
editorial sections but can also be placed within classified sections if
deemed appropriate and relevant.
You can request a preferred position
within the newspaper for a fee or choose "run of paper" whereby the
advertisement is placed in any position in the paper at our discretion.
Opting for run of paper generally results in a reduced charge to an
advertiser.
Classified Advertising
Classifieds are advertising only pages across a number of different
categories e.g for sale, trade services or situations vacant.
ROP from minimum of 3 cm deep to 7 cols (26.6 cm) wide, up to a maximum of 37 cm deep.
Classified display from minimum of 3 cm deep to 8 cols (26.6cm) wide, up to maximum of 37 cm deep.
Classified non-display bookings can be placed through your marketing consultant or direct to clutha.leader@stl.co.nz
All display bookings can be placed through your sales executive or direct to jeet.raghav@stl.co.nz The Clutha Leader does not publish advertorials. We do, however, accept reader advertisements.
- Reader advertisements must be entirely contained within a ruled border of a thickness no less than 5pt.
- The text may be set in ordinary news type.
- The word ADVERTISEMENT must be set in 14pt capitals and in bold, and
must be placed inside the border at the top left-hand corner of the
advertisement or centred at the top of the advertisement.
- Reader advertisements can be placed on any page other than the first five pages of Section A subject to availability.
- Minimum pt size for reverse block and colour is 8pt.