Al Jahra

How it works in Saudi Arabia - AL-BAIK

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• published: 25 Jun 2011
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ALBAIK® History In September 1974, the late Shakkour AbuGhazalah renovated an old warehouse he was renting, and opened the first pressure fried chicken restaurant in the Kingdom of Saudi Arabia. It was located on Old Airport Road, in Jeddah, Saudi Arabia. The concept was new to the area, and business was slow at the beginning. He was serving not more than 100 customers per day during the first 90 days after opening. Within one year, long lines were starting to form outside his restaurant and there was no looking back. In 1984, and after three years of extensive research, the famous 18 secret herbs and spices recipe was successfully developed. In 1986, ALBAIK® was registered as a trade mark in the Kingdom of Saudi Arabia. In 1990, the first ALBAIK® restaurant opened in Makkah Al Mukarramah. In 1994, HARRAG, The ALBAIK® spicy chicken was introduced. In 1995, Jumbo Shrimps was introduced. In 1996, Value Shrimps was introduced. In 1996, ALBAIK® changed its soft drinks from Pepsi to Coca Cola. In 1996, the Young Scientist was the first program introduced as part of ALBAIK® and Coca Cola's corporate social responsibility commitment towards society in association with the Jeddah Science and Technology Center. In 1998, ALBAIK® built 3 seasonal locations in Mina, and proudly began serving pilgrims during Hajj. In 1999, Chicken Fillets Nuggets were introduced. In 2000, a 30,000 square meter state of the art food processing factory was inaugurated for Aquat Food Industries -- a sister company of ALBAIK® and the main producer and supplier of its menu. In 2000, Spicy Chicken Fillets Nuggets were introduced. In 2001, the first ALBAIK® restaurant opened in Medina Munawwara. In 2001, the HOUSE HERO children education and training program was introduced. In 2002, sandwiches were introduced for the first time with the introduction of the Chicken Fillets and Spicy Chicken Fillets Sandwiches. In 2002, the first ALBAIK® XPESS limited menu food court concept was opened in Dyafa Mall in Makkah Al Mukarramah. In 2005, fish became a prominent feature on the ALBAIK® menu with the introduction of the Fish Sandwich. In 2005, "NAZEEH & WARTAN®" - the Clean Up the World program for Saudi Arabia was introduced with Coca Cola, in association with UNDP, and Jeddah Science and Technology Center. In 2006, the largest quick service restaurant kitchen in the world was opened in Mina as a seasonal restaurant to serve pilgrims during Hajj. In 2006, ALBAIK® opened in Yanbu City. In 2006, Fish Fillets and Shrimp sandwich were introduced. In 2006, ALBAIK® became a non-smoking restaurant chain.