Coffee battle brews in Vietnam

• published: 31 Jul 2015
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AP Television Ban Me Thuot, Vietnam - 10 March 2013 1. Wide of farmer walking in coffee plantation, looking at crops 2. Various of farmer tending crops 3. Tilt up from branch to farmer 4. Wide of farmer in coffee field 5. Various of green coffee fruits AP Television Ban Me Thuot, Vietnam - 11 March 2013 6. SOUNDBITE: (Vietnamese) Dang Le Nguyen Vu, Chief Executive Officer and founder, Trung Nguyen Coffee: "Vietnam is one of the most prominent coffee cultures in the world, beside countries such as Italy and Turkey. The French brought in the coffee filter, but it doesn't exist in France anymore. Vietnam's drip coffee has attracted people around the world." AP Television Hanoi, Vietnam - 14 March 2013 7. Wide of coffee shop worker putting ground coffee in filter 8. Close-up of filter being secured 9. Close-up of filter containing coffee being placed on glass 10. Close-up of coffee shop worker 11. Close-up of hot water being poured into filter 12. Close-up of coffee dripping into glass containing condensed milk 13. Pull focus of coffee dripping into glasses 14. Close-up of sign on exterior of coffee shop reading: "Trung Nguyen Coffee" 15. Wide of customers on terrace at Trung Nguyen coffee shop 16. Mid of Luong Thanh Son (right) drinking coffee with friends 17. Mid of coffee glasses on table 18. Close-up of man drinking iced coffee 19. Close-up of cup and glass on table 20. SOUNDBITE: (Vietnamese) Luong Thanh Son, businessman: ++AUDIO AS INCOMING++ "I drink this coffee every day. The Vietnamese coffee is strong in flavour and taste. It is not weak like the imported ones. Waiting for the coffee to drip through the filter is relaxing and give you time either to catch up with friends or talk business." AP Television Ho Chi Minh city - 4 March 2013 21. Wide of people walking into Starbucks coffee shop 22. Pan across people inside coffee shop 21. Close-up of cup featuring Starbucks logo 22. Mid of people in queue at counter 23. Close-up of customers waiting at counter 24. Close-up of coffee beans in machine 25. Close-up of coffee machine 26. Tilt down of worker putting syrup on top of iced coffee and cream 27. Mid of customer Hoang My (centre) and friends collecting drinks at counter 28. Close-up of drinks 29. SOUNDBITE: (Vietnamese) Hoang My, student: "I love the coffee here. It tastes very good. I come here with my friends to enjoy the drinks and the modern atmosphere." 30. Mid of staff behind counter, syrup bottles in foreground 31. Pull focus of coffee machine 32. Close-up of caramel syrup being poured into drink 33. Close-up of Starbucks coffee cups 34. Wide of customers in coffee shop 35. Tilt up from drink to woman talking 36. Mid of customers AP Television Ban Me Thuot - 11 March 2013 37. SOUNDBITE: (Vietnamese) Dang Le Nguyen Vu, Chief Executive Officer and founder, Trung Nguyen Coffee: "I can say that most of the people who go to the foreign coffee chains are not really going to drink coffee. They are after other values. But not for the coffee itself." AP Television Ban Me Thuot - 10 March 2013 38. Wide of workers at Trung Nguyen coffee factory packing goods 39. Mid of workers 40. Pan across packets of coffee on conveyer belt 41. Close-up of packets coming off conveyer belt 42. Wide of workers packing coffeee 43. Pan across worker carrying basket of coffee packets 44. Close-up of coffee packages 45. Mid of workers packing coffee 46. Close-up of packages being sealed LEADIN People in Vietnam love drinking coffee. Traditionally, it has been the "drip" type - with a filter placed over a cup to create the best beverage. But now there are some new kids on the block - western coffee chains - and it seems a battle may be brewing. STORYLINE: You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/718fca87101df027621cc36bfba78c8a Find out more about AP Archive: http://www.aparchive.com/HowWeWork