In this episode, Gabby describes how taking the bus to work allows her to see a new side of Limerick and how incorporating exercise into her day means she feels happy and enjoys the City in a new way. Over twenty weeks, 30 Limerick locals are incorporating a mix of walking, cycling, car sharing and using public transport into their daily routine. The campaign is running in partnership with the Graduate Entry Medical School and Physical Education and Sports Sciences department in the University of Limerick. Over the coming months, a medical team will monitor the health and wellbeing of the champions as they incorporate smarter travel into their daily activities. The experiences of the champions will be documented by Limerick Smarter Travel who will be releasing champion profile videos like this throughout the summer. The launch of a short film documenting the campaign will be the highlight of the upcoming European Mobility Week festival September 2013. Limerick Smarter Travel is a collaborative team from the City Council, County Council and the University of Limerick. Limerick City has been designated as one of three centres in Ireland that are to become Ireland's first Smarter Travel Demonstration Areas. The Limerick submission was ranked 1st of all submissions received by the Department of Transportation from the local authorities in Ireland. As Demonstration City, Limerick will receive European Regional Development Funding of €9million over five years to implement a wide range of measures and interventions targeted at encouraging people to use more sustainable modes of transport and to engage in transport planning. Changing the way people think about travel can make a significant improvement to Limerick City and act as an example for the rest of Ireland in changing travel behaviour. For more information visit www.LimerickSmarterTravel.ie

• published: 26 Jul 2013
• views: 337