Created in 1999 by Roc-A-Fella Records co-founders Damon Dash and Jay-Z,Rocawear has annual sales of $700 million. Rocawear expanded its brand through licensing pacts to develop lines for children and juniors; socks and sandals; leather, suede, and fur outerwear; handbags and belts; lounge wear; big and tall; headwear; jewelry; and sunglasses; as well as co-branded product with Pro-Keds, State Property, and Team Roc.

On April 20th, 2007, allegations were made of raccoon-dog (tanuki) fur being used in two styles of jackets; Rocawear pulled all of the garments from the department stores where this product was shipped. A representative of Rocawear stated the company was unaware the fur was being used and had notified manufacturers it was not permitted. The items, in addition to being pulled from department stores, were also removed from the brand's official website.

R&B superstar Ciara has signed to be the new face of Rocawear.

In March 2007, Jay-Z sold the rights to the Rocawear brand to Iconix Brand Group for $204 million. Jay-Z will retain his stake in the company and will continue to oversee the marketing, licensing, and product development.

Larry and Laurent Bourgeois, popularly known as "Les Twins" or Larry " Ca Blaze " Bourgeois and Laurent " Lil Beast " Bourgeois, are a hip hop dance duo originating from Sarcelles, France. The twin brothers who are of Guadeloupean descent (Guadeloupe, F.W.I.), are known worldwide for their talents in New Style dancing. Although they can be seen dancing as a duet, they are also a part of a larger crew known as Criminalz Crew, a group with a variety of dancers that range from b-boys to other new style dancers such as themselves. Les Twins have appeared on the television show Incroyable Talent as well as the Ellen DeGeneres Show. Les Twins have competed in multiple dance competitions such as: World Of Dance, Battle Of The Stylez, Urban Dance Showcase and won the Juste Debout Dance Competition in the Hip-Hop New Style category in 2011. ^{[original research?]} They come from a very large family with 18 siblings, and only 9 of whom dance.

Les Twins have performed with Beyoncé Knowles. They have also appeared in Jay-Z's That's Rocawear viral video and the music video for "La Gloria" by French-Argentine band Gotan Project. They were also traveling with Cirque du Soleil Michael Jackson Immortal World Tour as dancers with a newly formed crew especially for the tour, named Veteranz crew until sometime in 2012.

Affion Crockett is an actor, writer, dancer, rapper, comedian, music producer, and maker of YouTube videos. Crockett began his career as a dancer at age 10, winning breaking and popping contests with his older brother.^{[citation needed]} Later on, he honed his impression skills by imitating anyone from his mother’s West Indian dialect or his schoolteacher’s southern drawl to the Scarface’s choppy Cuban accent. After graduating from Fayetteville State University, with a bachelor’s degree in business, Affion set his sights on the entertainment industry.

Crockett appeared in HBO’s Def Comedy Jam in 1996, demonstrating his impressions and physical comedy. He also shows his range with dramatic turns on CSI: NY, NYPD Blue and The District. He appeared on MTV's Short Circuitz with Nick Cannon. He has appeared on Curb Your Enthusiasm as "Car Customer #2" and Cedric The Entertainer’s Show. Crockett also co-starred in the films, Dance Flick with the Wayans Brothers, Welcome Home Roscoe Jenkins with Martin Lawrence, and Soul Men with Samuel L. Jackson and Bernie Mac.

Kendrick Lamar Duckworth (born June 17, 1987), simply known as Kendrick Lamar, is an American rapper and songwriter from Compton, California currently signed to Top Dawg, Aftermath and Interscope. He first gained major attention after the release of his 2010 mixtape Overly Dedicated. In 2011, his album Section.80, released exclusively through iTunes, instantly ranked as one of the top digital hip hop releases of the year. Lamar has amassed a large internet following, is a member of hip hop collective Black Hippy, along with Jay Rock, Schoolboy Q and Ab-Soul, and has worked with Snoop Dogg, Dr. Dre, Wiz Khalifa, Game, Drake, Busta Rhymes and Tech N9ne among other popular artists.

Tremaine "Trey" Aldon Neverson (born November 28, 1984), better known by his stage name Trey Songz, is an American singer-songwriter, rapper, record producer and actor. His debut album, I Gotta Make It, was released in 2005, while his second album, Trey Day, was released in 2007. His third album, Ready, was released in 2009 while his fourth studio album, Passion, Pain & Pleasure, was released on September 14, 2010.

Songz was born Tremaine Aldon Neverson on November 28, 1984, in Petersburg, Virginia. Raised as a military brat, Songz did not have aspirations to have a musical career as a child due to his shyness, saying "Singing wasn't a reality for me, until other people started noticing I sounded good." He recognized his vocal abilities at the age of 14. Reluctant to sing, he began performing with encouragement by friends and family in high school. Record producer Troy Taylor discovered Songz during a talent show in 2000, which led him to signing a recording contract with Atlantic Records in 2002. After graduating from high school in 2002, Songz moved to New Jersey to begin recording his debut album, though recording didn't actually begin until 2003.