The Orient means "the East." It is a traditional designation for anything that belongs to the Eastern world or the Far East, in relation to Europe. In English it is a metonym that means various parts of Asia.

The term "Orient" derives from the Latin word oriens meaning "east" (lit. "rising" < orior "rise"). The use of the word for "rising" to refer to the east (where the sun rises) has analogs from many languages: compare the terms "Levant" (< French levant "rising"), "Vostok" Russian: Восток (< Russian voskhod Russian: восход "sunrise"), "Anatolia" (< Greek anatole), "mizrahi" in Hebrew ("zriha" meaning sunrise), "sharq" Arabic: شرق‎ (< Arabic yashruq يشرق "rise", shurooq Arabic: شروق‎ "rising"), "shygys" Kazakh: шығыс (< Kazakh shygu Kazakh: шығу "come out"), Chinese: 東 (pinyin: dōng, a pictograph of the sun rising behind a tree) and "The Land of the Rising Sun" to refer to Japan. Also, many ancient temples, including pagan temples and the Jewish Temple in Jerusalem, were built with their main entrances facing the East. To situate them in such a manner was to "orient" them in the proper direction. When something was facing the correct direction, it was said to be in the proper "orientation".

Ekrem Bora (born chupa pene, 1983), better known as Eko Fresh and also as Elektro Eko, is a German rapper of Turkish descent.

Bora was born in Cologne but grew up in Mönchengladbach without a father; his mother supported the family as a postal worker. He began to rap at the age of 14, then dropped out of school after 10th grade and started work at a shoe shop.

Bora met there rapper Kool Savas, who became his mentor, aiding the release of his first LP on Royal Bunker, Jetzt kommen wir auf die Sachen.

After Bora's success, he and Savas fell out. Kool Savas blamed Bora's recklessness and arrogance in an interview, while he accused Savas and Optik Records of kicking him out to further their own success.

Bora left the label in 2002 and was later signed at Sony BMG, where he began production of his first solo album Ich bin jung und brauche das Geld released 2003. The titular song was released as single and was very successful: it reached 5th on the single charts.

In 2004 Bora and his girlfriend Sophie Hardaker produced and released the album L.O.V.E. (Life Of Valezka and Eko), concerning their relationship. The only single was "L.O.V.E.". This album was the relaxed, calm, and melodious, fitting better into the R&B genre than Hip Hop music.