more at http://food.quickfound.net 'JELL-O Gelatin Dessert - Animation with a "Chinese" narrator, shows a Chinese baby trying to eat his Jell-o with chopsticks and explaining that a spoon was invented for eating Jell-o. ' Public domain film from the Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and mild video noise reduction applied. The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original). http://creativecommons.org/licenses/by-sa/3.0/ http://en.wikipedia.org/wiki/Jell-O Jell-O is a brand name belonging to Illinois-based Kraft Foods for varieties of gelatin desserts, including fruit gels, puddings and no-bake cream pies. The brand's popularity led to jello becoming a generic term for gelatin dessert across the U.S. and Canada... Early history Gelatin, a protein produced from collagen extracted from the boiled bones, connective tissues, and other animal products, has been a component of food, particularly desserts, since the 1400s. Gelatin was popularized in the west in the Victorian era with spectacular and complex "jelly moulds". Gelatin was sold in sheets and had to be purified, which was time-consuming. Gelatin desserts were the province of Royalty and the relatively well-to-do. In 1845, a patent for powdered gelatin was obtained by industrialist Peter Cooper, who built the first American steam-powered locomotive, the Tom Thumb. This powdered gelatin was easy to manufacture and easier to use in cooking. Forty years later the formula was sold to a LeRoy, New York- carpenter and cough syrup manufacturer, Pearle Bixby Wait. He and his wife May added strawberry, raspberry, orange and lemon flavoring to the powder and gave the product its present name in 1897. Then in 1899, Jell-O was sold to Orator Woodward, whose Genesee Pure Food Company produced the successful Grain-O health drink. (part of the legal agreement between Woodward and Wait dealt with the similar Jell-O name.) Going mainstream Various elements were key to Jell-O becoming a mainstream product: new technologies, such as refrigeration, powdered gelatin and machine packaging, home economics classes, and the company's marketing. Initially Woodward struggled to sell the powdered product. Beginning in 1902, to raise awareness, Woodward's Genesee Pure Food Company placed advertisements in the Ladies' Home Journal proclaiming Jell-O to be "America's Most Famous Dessert." Jell-O was a minor success until 1904, when Genesee Pure Food Company sent armies of salesmen into the field to distribute free Jell-O cookbooks, a pioneering marketing tactic. Within a decade, three new flavors, chocolate (discontinued in 1927), cherry and peach, were added, and the brand was launched in Canada. Celebrity testimonials and recipes appeared in advertisements featuring actress Ethel Barrymore and opera singer Ernestine Schumann-Heink. Some Jell-O illustrated advertisements were painted by Maxfield Parrish. In 1923, the newly rechristened Jell-O Company launched D-Zerta, an artificially sweetened version of Jell-O. Two years later, Postum and Genesee merged, and in 1927 Postum acquired Clarence Birdseye's frozen foods company to form the General Foods Corporation. By 1930, there appeared a vogue in American cuisine for congealed salads, and the company introduced lime-flavored Jell-O to complement the add-ins that cooks across the country were combining in these aspics and salads. Popular Jell-O recipes often included ingredients like cabbage, celery, green peppers, and even cooked pasta. By the 1950s, salads would become so popular that Jell-O responded with savory and vegetable flavors such as celery, Italian, mixed vegetable and seasoned tomato. These savory flavors have since been discontinued. In 1934, sponsorship from Jell-O made comedian Jack Benny the dessert's spokesperson. At this time Post introduced a jingle (created by the agency Young & Rubicam) that would be familiar over several decades, in which the spelling "J-E-L-L-O" was (or could be) sung over a rising five-note musical theme. In 1936, chocolate returned to the Jell-O lineup, as an instant pudding made with milk. It proved enormously popular and over time other pudding flavors were added such as vanilla, tapioca, coconut, pistachio, butterscotch, egg custard, flan and rice pudding...

• published: 17 Oct 2013
• views: 1150