Sno*Drift is a rally racing event held in Montmorency County, Michigan, annually, with headquarters in Atlanta, Michigan. The event is currently the first Rally America National Rally Championship event of the season. Currently the event is organized into three distinct rallies: the national championship event covering both days of rallying, and two regional rally events each covering one of the two days. Competitors may be entered in any or all of these events simultaneously.

Sno*Drift is a winter rally, run primarily on snow-covered gravel surface roads, and is usually held in January. The winners of the 2009 Sno*Drift Rally were Travis Pastrana and Christian Edstrom of Maryland, driving a Subaru Impreza WRX STI. This team also won the event in 2007, but in 2008, they were leading but did not finish the event as they encountered a deer on the next to last stage.

Sno*Drift was first held in 1973 as a National event as part of the SCCA Performance Rally series near Grayling, Michigan. Chaired by Tim Steiner, the event was won by the team of Erhard Dahm and John Campbell driving a Jeep Wagoneer, with Gene Henderson and Ken Pogue finished 2nd in a similar vehicle. Scott Harvey and Tom King placed third in a Dodge Colt. Of the 38 teams starting the event, 24 finished.

Sno may refer to:

Ken Block (born November 21, 1967, in Long Beach, California) is a professional rally driver with the Monster World Rally Team. Block is also one of the co-founders and recently appointed Chief Brand Officer of DC Shoes. Block has also competed in many action sports events including skateboarding, snowboarding, and motocross.

In 2005, Ken Block began his national rallying career with the Vermont SportsCar team. Vermont SportsCar prepared a 2005 Subaru WRX STi for Block to compete. His first event of the rallying season was Sno*Drift, where he ended up finishing seventh overall and fifth in the Group N class. During the 2005 season, Block had five top five finishes and placed third overall in the Group N class and fourth overall in the Rally America National Championship. At the end of his first rallying year, Ken Block had won the Rally America Rookie of the Year award.

In 2006, Ken Block along with his DC rally teammate Travis Pastrana signed a new sponsorship deal with Subaru. Through this deal with Subaru, the teammates became known as "Subaru Rally Team USA." With the new rally season, Block also got a brand new Vermont SportsCar prepped 2006 Subaru WRX STi. He competed in the first ever X Games rally event at X Games XII. In the competition, Block ended up finishing third to take the bronze. He went on to compete in the 2006 Rally America National Championship, where he finished second overall.

David Michael "Dave" Mirra (born April 4, 1974 in Chittenango, New York) is an American BMX athlete, Subaru Rally Team USA driver and business owner. Mirra holds the record for most X-Games medals, standing (and gold medals) and has medaled in every X Games since they started in 1995. His current medal count as of July 31, 2009 in the X Games is 24. In 2008, he placed second in BMX Big Air and third in Rally Car Racing at the X Games. He is known primarily as a vert ramp and park rider. He has ridden and has been sponsored by Haro Bikes since the mid '90s before starting his own bike company. In 2004, Mirra guest starred on an episode of George Lopez (TV series).

Dave Mirra graduated from California State Polytechnic University, Pomona (Cal Poly Pomona).

Greenville, North Carolina is more commonly known as "Protown" in the BMX community. This is due to the large amount of contest-riding BMX professionals living there.^{[citation needed]} In the 1990s, Mirra's brother, Tim Mirra, moved to Greenville where there was virtually no BMX scene.^{[citation needed]} Mirra was looking to get out of New York, so he decided to move down to Greenville. Not long after, fellow professional BMX rider Ryan Nyquist moved in with him. Mirra and Nyquist became quick friends and would build and ride ramps together. Greenville is now home to over twenty professional BMX riders.^{[citation needed]}