Jay Chou

Jay Chou ((traditional Chinese: 周杰倫; simplified Chinese: 周杰伦; pinyin: Zhōu Jiélún, born 18 January 1979) is a Taiwanese musician, singer, songwriter, record producer, director, and actor.

In 2000, Chou released his debut album, titled Jay (2000), under the record company Alfa Music. Since then his music has gained recognition throughout Asia, most notably in regions such as Taiwan, Mainland China, Hong Kong, Singapore, Malaysia, Indonesia, Korea, Japan and in the Asian communities of Western countries such as the United States and Australia. He has sold more than 30 million albums and has received numerous awards for his musical work. Chou has also written songs for other artists whilst working on his albums. In 2003, he was the cover story of Time magazine (Asia version), titled New King of Asian Pop, acknowledging his influence on popular culture. He has since held six world tours, performing in cities around the world to more than 10 million people.

Chou debuted his acting career in the film Initial D (2005); followed shortly by his role as the honorable son, Prince Jai, in the multi-nominated Mandarin Chinese epic, Curse Of The Golden Flower (2006). He has since ventured into many other movie projects, becoming known to western audiences when he made his Hollywood debut in 2011 with The Green Hornet, starring alongside Seth Rogen and Christoph Waltz. Chou also manages his own record and management company JVR Music.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.