Aircel group is an Indian mobile network operator headquartered in Gurgaon, that provides wireless voice, messaging and data services in India. It is a joint venture between Maxis Communications Berhad of Malaysia and Sindya Securities & Investments Private Limited, whose current shareholders are the Reddy family of Apollo Hospitals Group of India, with Maxis Communications holding a majority stake of 74%.^{[citation needed]} Aircel commenced operations in 1999 and today the leading mobile operator in Tamil Nadu, Assam, North- East and Chennai.

It is India’s fifth largest GSM mobile service provider & seventh largest mobile service provider (both GSM and CDMA) with a subscriber base of over 51.83 million, as of January 31, 2011.^{[citation needed]} It has a market share of 6.72% among the GSM operators in the country.^{[citation needed]}

Additionally, Aircel has also obtained permission from Department of Telecommunications (DoT) to provide International Long Distance (ILD) and National Long Distance (NLD) telephony services. It also has the largest service in Tamil Nadu.

Kshitij Wagh is an Indian playback singer and a music composer.

As a singer, songs to his credit include 'Mehki Mehki' a duet with Shreya Ghoshal, for the film Game, Starring Abhishek Bachchan, Kangna Ranaut and Sarah-Jane Dias, Music by Shankar-Ehsaan-Loy, 'motu master' from 'Udaan' and 'Aashaon ke pankh' from priyadarshan's 'Bum Bum Bole'.

He has also sung some of the famous TV commercials like cadbury's 'aaj pehli tareekh hai', Aircel's Dhoni 3G commercial 'chup chup gap shap' and the Lux commercial starring Aishwarya Rai,'Har Kahin Chaaya hai yeh'.

He debuted as a music director for a marathi film called 'Yedyanchi Jatra'(comedy), starring Bharat Jhadav, Vinay Apte and Mohan Joshi which released on 3rd february, 2012. The film has four songs that include a lavani 'kata Rutla',sung by Shreya Ghoshal, a sad song 'Uthale Vadal', sung by Shankar Mahadevan, a duet 'saanj gandhaalali' by Amruta Natu and Kshitij Wagh, and a title track by Kshitij Wagh, Suhas Sawant and Lalit Sharma.

The lavani has been performed by Shweta Tiwari and choreographed by Saroj Khan.