Don’t underestimate the power of a carefully crafted publicity campaign, endless patience for achieving perfection, and the knowledge of how to include her biggest fans in her secret plans, says Taylor. She praises her fans for their loyalty. And Swift works hard to maintain that bond, from reading their blogs to devoting hours on Twitter to respond to them. Swift talked with Ellen DeGeneres on the day that 1989 dropped about her plans and future dreams, overflowing with...
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